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ASA Insider is the monthly e-newsletter from the American Sportfishing Association. Please scroll down for the complete document. Use the links in the right hand navigation under the specific topic area to access additional information.

For more information contact Communications Director Mary Jane Williamson, (703) 519-9691, x227.

Make an Impact on Conservation

  • FishAmerica Foundation Joins the Ranks of AmazonSmile Non-Profit Organizations
  • FishAmerica Foundation Launches a New Website

Industry and Association News

  • ACCESS DENIED! – KeepAmericaFishing® Debuts a Powerful New PSA Campaign
  • The New National Pitch It Campaign Logo – Free to ASA Members

90 Days to ICAST 2015

  • Thank You ICAST 2015 Sponsors
  • TAKE ACTION – Register Now for ICAST 2015
  • TAKE ACTION – Reserve Your ICAST 2015 Booth Space Now
  • TAKE ACTION – Renew Your ASA Membership
  • TAKE ACTION – Get Your Free Listing in the ICAST Show Guide
  • TAKE ACTION – 2015 Show Guide Advertising Opportunities
  • TAKE ACTION – ICAST 2015 Sponsorships Are Available
  • TAKE ACTION – Exhibitors – Reserve Your Space for ICAST On the Water
  • TAKE ACTIONPurchase Your Tickets Now for the Opening Night Concert with Easton Corbin
  • TAKE ACTION – Register for the ICAST Cup Industry Bass Fishing Tournament
  • TAKE ACTION – Register Now for the Bass & Birdies Classic
  • TAKE ACTION – Purchase Your ICAST State of the Industry Breakfast Tickets
  • TAKE ACTION – Download the ICAST Mobile App
  • Take Advantage of the ICAST 2015 Exhibitor Resource Center
  • Exhibitor Service Manual is Available Online
  • The New Product Showcase Preview Reception
  • Experient, Inc. is the Official Housing Partner of ICAST 2015
  • Exhibitor Promo Pak is Available Online
  • Post Your ICAST Press Release on ICASTfishing.org

Recreational Fishing and Conservation Policy Updates

  • Sportfishing Community Leaders Support States’ Plan for Gulf Red Snapper
  • Bipartisan Sportsmen’s Act Update
  • Obama Administration Proposes Transportation Bill Reauthorization
  • Gillnet Removal on the Columbia River
  • NOAA Expands Two California Marine Sanctuaries
  • NOAA Forms West Coast Recreational Fisheries Team
  • Pacific Forage Fish Ban Benefits Sportfish and Conservation

ASA Member Benefits

  • Your Employees Can Receive the ASA Insider Newsletter
  • Southwick Omnibus Survey Open to ASA Members
  • Join the Member Survey and Get the Wholesale Tackle Report
  • FOR MEMBERS ONLY – Learn More about Anglers and their Spending

FishAmerica Foundation Joins the Ranks of AmazonSmile Non-Profit Organizations

The FishAmerica Foundation is proud to announce is its affiliation with AmazonSmile which allows Amazon shoppers to support FishAmerica at no additional cost to you. Amazon donates the money on your behalf. The FishAmerica Foundation is now listed as a charity-to-support on Amazon’s site. Show your support for the foundation and choose the FishAmerica Foundation as your charity on AmazonSmile – smile.amazon.com. It’s easy to set up and a great way to show your support for fisheries conservation and habitat restoration. For more information, contact Grants Manager Ruth Jackson, x247.

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FishAmerica Foundation Launches a New Website

This month, the FishAmerica Foundation, the sportfishing industry’s fisheries conservation and habitat restoration foundation, launched a brand-new website, www.FishAmerica.org. The new site features extensive content highlighting the foundation’s community-based, nationwide partnerships that seek to improve habitat for a multitude of fish species. Since 1983, the foundation has awarded $12.1 million to 1,007 projects to enhance fish populations, restore fisheries habitat, improve water quality and advance fisheries research to improve sportfishing opportunities and help ensure fishing’s future.

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ACCESS DENIED! – KeepAmericaFishing® Debuts a Powerful New PSA Campaign

Loss of access is the number one concern of anglers – and that’s a lot of what the ASA Government Affairs team is focused on. The fishing community needs to know they can be a part of the solution by participating through KeepAmericaFishing®. You can help spread this important message. New PSA advertisements, in both print and web versions, are available to be included in your publications, on your websites and in your newsletters – however you reach your constituents. Print and online ads can be sized according to your individual needs. Contact James Cabrera, x246, to receive yours. To get a sneak peak of what these new ads look like, visit the ASA online Member Resource Center.

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The New National Pitch It Campaign Logo – Free to ASA Members

At every point that an angler buys or uses soft plastic lures is an opportunity for you to help put a stop to litter – and prevent future legislation from banning such an important product for our industry. KeepAmericaFishing’s Pitch It campaign – which educates anglers on the proper disposal of worn-out soft baits – is underway and the angling community is fired up about it. We now have the campaign logo available for your business use. Include it on your packaging, on your website – even on your customer order Thank You pages and emails. Contact KeepAmericaFishing Director Liz Ogilvie, x228, for more information.

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Thank You ICAST 2015 Sponsors

ASA would like to thank its generous members who signed on as ICAST sponsors. Our ICAST 2015 sponsors are: GoldColumbia Sportswear; Crocodile Bay Resort; Costa; Fishing Tackle Retailer; FLW, LLC; Florida Sportsman; and World Fishing Network. SilverDave Mercer Outdoors Inc.; In-Fisherman; and Koppers Fishing & Tackle Corp; Under Armour, Inc.. BronzeBeyond Coastal; Buck Knives; Chums; and Classic Fishing Products, Inc. H2Outdoors; Sunsect, Inc. The list is current as of April 13, 2015.

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TAKE ACTION – Register Now for ICAST 2015

If you attended ICAST 2014, you should have received an email from Experient, our registration company, with your 2014 user name and password, which you’ll need to start the ICAST 2015 registration process. Exhibitors Only – If you did not receive this email, contact Experient at ICAST-IFTD@experient-inc.com, or call 800 424-5249 (toll free). Exhibitor badges are $10.00 per badge until June 12, when the cost rises to $30.00 per badge.

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TAKE ACTION – Reserve Your ICAST 2015 Booth Space Now

If you haven’t already done so, now is the time to submit your booth space contract for ICAST 2015. The ICAST 2015 exhibit space contract and floor plan are available on www.ICASTfishing.org in the Exhibitors section. Contracts and booth assignments will not be processed until a deposit is received. For more information, contact Trade Show Director Kenneth Andres, (703) 519-9691, x231.

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TAKE ACTION – Renew Your ASA Membership

Your membership in the American Sportfishing Association is crucial to helping ensure our industry’s future and we thank you for your support. ASA mailed its annual membership dues renewal invoices for FY 2015 last Fall. Dues must be paid in order to exhibit at ICAST. For more information, contact Membership Director Jill Calabria, x234.

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TAKE ACTION – Get Your Free Listing in the 2015 Show Guide

The Show Guide is one of the most important publications in the sportfishing industry. All exhibiting ASA members receive a free listing in the 2015 Show Guide. In early March, registered exhibitors should have received an email from Ascend Integrated Media with customized username and password to access an online system where you can update your company’s information. Show Guide updates will be accepted through Tuesday, May 19, 2015, for publication in the printed directory. If your company listing is not approved by May 19, Ascend will print what is on file from 2014. For more information, contact Ascend Technical Support at (913) 344-1341.

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TAKE ACTION – 2015 Show Guide Advertising Opportunities

In addition to a complimentary listing for ICAST exhibitors, there is also a wide variety of advertising opportunities in the Show Guide. In our online Exhibitor Resource Center, you can find Ascend’s Show Guide advertising packet and see what advertising opportunities work for your audience, time frame and budget. For more information about Show Guide advertising opportunities, contact Dee Busby, at 913-344-1411, or dbusby@ascendintegratedmedia.com.

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TAKE ACTION – ICAST 2015 Sponsorships Are Available

An ICAST sponsorship is an effective way to highlight your company’s name in front of the global sportfishing community. By becoming an ICAST sponsor, your company will benefit from stand-alone recognition for your company and/or products and also help increase sales by leveraging your presence at ICAST. For more information on sponsorships, contact Trade Show Director Kenneth Andres, x231.

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TAKE ACTION – Exhibitors – Reserve Your Space for ICAST On the Water

ICAST On the Water, presented in partnership with Fishing Tackle Retailer, is the first, annual event for ICAST exhibitors to demonstrate their products for dealers and media representatives. This event is open to ICAST and IFTD buyers and credentialed media only. It’s being held Tuesday, July 14, 9:00 a.m. – 2:00 p.m. Beautiful Lake Toho, the site for this year’s ICAST On the Water, is an easy ride from the convention center area and provides plenty of space – and water – to check out gear, tackle and accessories. This is an excellent opportunity for you to demonstrate your products and network with buyers and media who are looking for those one-on-one experiences. The weigh-in for the ICAST Cup Industry Bass Fishing Tournament, in partnership with FLW, coincides with ICAST On the Water. A 10’ x 10’ exhibit/demonstration space is $500. ICAST exhibitors can reserve only one exhibit space. Space is limited so please reserve your booth now. For more information, contact Trade Show Director Kenneth Andres or ICAST Coordinator Nicole Froats.

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TAKE ACTION – Purchase Your Tickets Now for the Opening Night Concert with Easton Corbin

ICAST and the World Fishing Network are kicking up the energy level this year with a Tuesday night concert featuring country music star Easton Corbin! Only registered attendees and exhibitors can purchase tickets. A portion of the proceeds will go to support KeepAmericaFishing®, the sportfishing industry’s angler advocacy program. The Outdoor Channel will be broadcasting an hour-long show featuring KeepAmericaFishing® including highlights from the show and the Easton Corbin concert. The concert is being held Tuesday, July 14, from 8:00 p.m. – 10:00 p.m. in the Valencia Room, 4th Floor, in the Orange County Convention Center. Tickets are $35 and can be purchased when you register for the trade show.

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TAKE ACTION – Register for the ICAST Cup Industry Bass Fishing Tournament

ICAST, in partnership with FLW, will pair professional anglers with invited media representatives and other industry professionals for a morning of product demonstrations and networking. It’s a great way for ASA's members who are exhibiting at ICAST to highlight their products. The tournament’s weigh-in coincides ICAST On the Water! The tournament is being held Tuesday, July 14, from 6:00 a.m. – 9:00 a.m. on beautiful Lake Toho which is a short ride from the convention center. Register now for the ICAST Cup tournament.

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TAKE ACTION – Register Now for the Bass & Birdies Classic

The Bass & Birdies Classic, presented by ICAST and Florida Sportsman, is the second, annual golf tournament and fishing competition which occurs prior the day before ICAST opens. The golf is a Scramble-Best Ball format. This unique golf-and-fishing event is open to ASA members and registered ICAST attendees. A portion of the proceeds goes to support KeepAmericaFishing®. The event is being held Tuesday, July 14, from 7:00 a.m. – 2:00 p.m. at the Shingle Creek Golf Club in Orlando. For more details, contact Rick Ryals at Rick@FloridaSportsman.com, or register online now for the Bass & Birdies Classic.

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TAKE ACTION – Purchase Your ICAST State of the Industry Breakfast Tickets

The State of the Industry Breakfast is one of the most important business events for our industry. This is your opportunity to hear about the issues and decisions – mostly at the federal and state levels – that impact our ability to do business. The breakfast is being held 7:30 a.m. – 8:45 a.m. on Wednesday, July 15, in the Valencia Room, 4th Floor, in the convention center. Tickets are $40 per ticket and $400 for a table of ten. Tickets are available for purchase when you register for the show.

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TAKE ACTION – Download the ICAST Mobile App

The ICAST Mobile App, introduced last year, will help buyers and media to target their show floor experience all from the palm of their hands. The app has many helpful features that will help exhibitors and attendees alike while onsite such as maps, events, and exhibitors. To download the ICAST 2015 to your smart device, visit the ICAST website and scan the QR code to get your app or go to your smart phone app store. Look for ICAST Fishing. The app is supported by Apple, Android and Blackberry.

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Take Advantage of the ICAST 2015 Exhibitor Resource Center

The ICAST Exhibitor Resource Center is now open on ICASTfishing.org. This section of the website contains important information that all ICAST exhibitors need in order to have a successful show experience – the Exhibitor Service Manual, New Product Showcase, the official ICAST vendor list and much, much more. The Exhibitor Resource Center is password protected, so if you haven't received an email with the 2015 password, please email ICAST@asafishing.org with your request.

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Exhibitor Service Manual is Available Online

The Exhibitor Service Manual is the ultimate guide to exhibiting at ICAST. It contains all the details you need to ensure that you have a successful experience at the show. Shipping and set up information are included, as well as forms for ordering furnishings, carpet, electrical services and other necessities. The Exhibitor Service Manual, provided by FreemanOnline, is located in the Exhibitor Resource Center on the ICAST website under Exhibitors. In order to place your orders for show support, you must be a confirmed exhibitor in good standing. That means that your ICAST booth fees and ASA membership dues must be paid. To pay your ASA membership dues, please contact Membership Director Jill Calabria, x234.

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The New Product Showcase Preview Reception

Only registered buyers and individuals with Media-Editorial badges are eligible to vote in the New Product Showcase preview reception, sponsored by Fishing Tackle Retailer, being held Tuesday, July 14, from 5:00 p.m. – 7:00 p.m. in the New Product Showcase in the convention center. Exhibitors are not permitted in the Showcase during the voting period. Voting begins on Tuesday, July 14, at 5:00 p.m. during the New Product Showcase Preview Reception and ends at 3:00 p.m. on Wednesday, July 15. Buyers and media who vote have a chance to win one of three drawings for a $500 cash prize.

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Experient, Inc. is the Official Housing Partner of ICAST 2015

Please be aware that there are a number of housing companies who may contact you and misrepresent themselves as agents for ICAST 2015 offering discounted rates at various Orlando hotels. Experient, Inc. is the only company authorized by the American Sportfishing Association and the ICAST team to make hotel reservations for ICAST 2015. Booking with businesses unaffiliated with ICAST makes it impossible for the ICAST team to assist you should there be a problem with your reservations. If you are contacted by another housing company trying to sell hotel rooms, please notify the ICAST/IFTD Housing Bureau Experient at ICAST-IFTDEXH@experient-inc.com.

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Exhibitor Promo Pak is Available Online

One of the best resources the ICAST team provides for its exhibitors is the Exhibitor Promo Pak, which contains many items to help you promote your presence at ICAST. The Promo Pak and other important ICAST information are available exclusively online for exhibitors. To access the Promo Pak, go to the Exhibitor Resource Center found under the Exhibitors section of www.ICASTfishing.org. If you haven’t received your access information, contact Trade Show Director Kenneth Andres, x231.

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Post Your ICAST Press Release on ICASTfishing.org

As an added benefit of exhibiting at ICAST, ASA will post exhibitor press releases in the online Press Room to help ICAST exhibitors promoting their presence at the show. This online Press Room is a resource for both media and show attendees. Please add this opportunity to your ICAST marketing plan. Please send a link to your press release or email a Word or PDF version to Communications Director Mary Jane Williamson, x227. Content is subject to ASA verification and approval.

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Follow ICAST on Twitter and Facebook

Our Facebook and Twitter followers are growing by the day. Share your thoughts about why you attend ICAST on our Facebook page at www.facebook.com/ICASTfishing and on Twitter by following us @ICASTshow.

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Sportfishing Community Leaders Support States’ Plan for Gulf Red Snapper

A plan released by the directors of the state fish and wildlife agencies from Alabama, Florida, Louisiana, Mississippi and Texas for state-based management of Gulf of Mexico red snapper has received tremendous support from the recreational fishing community. During its March meeting, ASA’s Board of Directors signed a letter endorsing the states’ plan. In addition ASA joined a letter from the nation’s leading recreational fishing and boating organizations expressing support for the states’ efforts. ASA and its partners are actively supporting enactment of the plan, which will require Congressional action. Please urge your Senators and Representatives to support the Gulf states’ plan for managing red snapper. For more information, contact Ocean Resource Policy Director Mike Leonard, x230.

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Bipartisan Sportsmen’s Act Update

After failed attempts in the previous two sessions, Congress is once again working toward passage of a package of bills supported by the hunting and angling community, known as the Bipartisan Sportsmen’s Act of 2015. The bill is currently moving through the U.S. Senate. In March legislative hearings were held on provisions of the bill in the Senate Environment and Public Works Committee and the Senate Energy and Natural Resources Committee. The Sportsmen’s Act includes an amendment to the Toxic Substances Control Act that would prohibit the Environmental Protection Agency from restricting or banning lead fishing tackle. In addition, it includes several provisions that would facilitate, in various ways, improved public access to federal lands for recreational fishing and hunting. ASA strongly supports passage of this legislation, and will also be seeking the inclusion of additional provisions that would improve fisheries habitat and fishing access. ASA urges its members to contact your Senators in support of the Bipartisan Sportsmen's Act of 2015.

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Obama Administration Proposes Transportation Bill Reauthorization

The Obama Administration sent its six-year, $478 billion “Grow America Act,” which would reauthorize the Federal Highway Trust Fund, to Congress on March 30. The proposal includes an extension of a provision that sends small engine and motorboat fuel tax monies to the Sport Fish Restoration and Boating Trust Fund (Trust Fund). On March 23, a bill – S. 834 – to reauthorize the Trust Fund was introduced by Sens. Thune (R-S.D.) and Nelson (R-Fla). The Commerce Subcommittee on Oceans, Atmosphere, Fisheries, and Coast Guard held a brief markup session on March 25, when Sen. Thune offered a Manager’s Amendment that reflected many of the policy changes that the Angling and Boating Alliance, of which ASA is a member, have worked towards for years and outlined in a letter to the Subcommittee. For more information, please contact Policy Fellow Melanie Sturm, x255.

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Gillnet Removal on the Columbia River

On March 19, the Oregon Court of Appeals cleared the way for the Oregon Department of Fish and Wildlife to continue implementing a bi-state plan to remove non-tribal gillnets from the main stem of the Columbia River, a decisive step forward in a long-running battle waged by conservationists to ban the destructive commercial fishing gear. The court dismissed outright all but one of the many challenges brought by gillnetters against the rules and ultimately found that none of the arguments were compelling enough to overturn the state agency’s decision to implement a phased-in removal of the nets. ASA does not support destructive fishing gear or destructive fishing practices, and therefore supports the Oregon Governor’s initiative and that of the Oregon and Washington Fish and Wildlife Commissions. ASA appreciates the hard fought efforts of the Coastal Conservation Association Oregon on this issue. For more information, contact Ocean Resource Policy Director Mike Leonard, x230.

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NOAA Expands Two California Marine Sanctuaries

Two years after Obama’s announcement, the National Oceanic and Atmospheric Administration finalized the expansion of the Gulf of Farallones and Cordell Bank sanctuaries to twice their size. Together, the sanctuaries, located off San Francisco, will add 2,770 square miles to an area north and west of their current boundaries. The final rule also includes revised regulations; while recreational fishing and boating will be permitted under existing Sanctuary regulations, oil, gas, and mineral extraction will be prohibited. It also includes a temporary exemption on discharge requirements for the Coast Guard, which will be reevaluated after six months. Although sportfishing will remain an allowable, albeit highly regulated activity, ASA is concerned about the trend of expansion of National Marine Sanctuaries given that recreational fishing is generally not a high priority for sanctuary managers. For more information, contact Ocean Resource Policy Director Mike Leonard, x230.

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NOAA Forms West Coast Recreational Fisheries Team

NOAA Fisheries has created a new team to lead an engagement effort on marine recreational fisheries issues along the West Coast. The Recreational Fisheries Team is staffed by NOAA and includes scientists from Northwest and Southwest Fisheries Science Centers. Along with its nongovernmental partners, the team seeks to enhance recreational fisheries science, data, research, stewardship, and fishing practices and opportunities. The effort is tied to NOAA’s national initiative to advance science and stewardship for saltwater anglers. Comments or questions regarding West Coast recreational fisheries can be directed to Craig Heberer at Craig.Heberer@noaa.gov.

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Pacific Forage Fish Ban Benefits Sportfish and Conservation

The Pacific Fishery Management Council made a motion this month to protect forage fish, which form the basis of many recreational species’ diets. The Council voted unanimously to ban fishing of seven types of forage fish, including round and thread herring, mesopelagic fishes, Pacific sand lance, Pacific saury, silversides, osmerid smelts, and pelagic squids (other than Humboldt squid). Federal waters off Washington, Oregon, and California would be affected. Though just a recommendation, the National Marine Fisheries Service will begin implementation in the next few weeks. For more information, contact Ocean Resource Policy Director Mike Leonard, x230.

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Your Employees Can Receive the ASA Insider Newsletter

Did you know all your employees are eligible to receive ASA Insider, the e-newsletter exclusive to ASA members? To find out who is currently receiving this newsletter, please email Membership Director Jill Calabria. You are welcome to request this roster and update it with new staff throughout the year so everyone in your company stays current with the issues that impact the sportfishing industry.

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Southwick Omnibus Survey Open to ASA Members

This April, Southwick Associates will be conducting its annual omnibus survey of U.S. anglers and hunters. This is an opportunity for companies to add questions to learn more about their customers or new market opportunities. ASA members receive a 15 percent discount on questions added. All results are confidential. For more information, contact Nancy Bacon at Southwick Associates, 904-277-9765.

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Join the Member Survey and Get the Wholesale Tackle Report

As a member benefit, ASA invites member manufacturers to participate in a monthly survey that will help companies compare their individual business performance to industry averages. Each month, participating companies complete a short, confidential survey regarding their previous month’s shipments. No information specific to any individual company is included in the report. The results report the change in the previous month’s wholesale tackle shipments compared to 12 months earlier, as well as year-to-date changes. Participating companies receive the results each month. Comparing March 2014 results to March 2013 shows that tackle sales were up 5.7 percent. Top-line results will be released to all others at a later time. To participant in this free member service, contact Cody Larrimore at Cody@southwickassociates.com, (904) 277-9765.

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FOR MEMBERS ONLY – Learn More about Anglers and their Spending

Visit the Facts and Figures pages within the members-only online Member Resource Center on www.ASAfishing.org to learn more about anglers’ spending and participation. New tables are being added regularly to help explain the characteristics of U.S. anglers and the trends and factors driving the trade.

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