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June 2008 American Sportfishing Association Member Update

Member Updates are e-mailed monthly to members of the American Sportfishing Association and our partners on issues of interest to the future of fishing. For more information, contact ASA Communications, 703.519.9691.

BELOW IS A LIST OF TOPICS IN THIS UPDATE. Please scroll down for the complete document. Previous ASA Member Updates are available in the ASA Newsroom.

Each month ASA e-mails an update on its Government Affairs activities called Policy Watch. These documents can be found in the Goernment Affairs section of ASA’s Web site.

Board of Directors Election Results
Board of Directors to Meet at ICAST 2008
ICAST 2008 Highlights – What You Need to Know
Mark Your Calendars for the 2008 Sportfishing Summit
Welcome New and Returning Members
Exclusive ASA Member Benefits
Book Your Space for the 2009 ASA/Eastern Fishing & Outdoor Expos
An ASA Staff Farewell
FishAmerica Foundation Updates
Future Fisherman Foundation Updates
Message From ASA President and CEO Mike Nussman

Board of Directors Election Results
Six members of the ASA Board of Directors were elected or re-elected in June. Regional seats went to Jeff Marble, Frabill, Inc., who will serve the Great Lakes Region; Jay Jolly, Boater’s World Marine Centers, who will serve the Southeast Region; and Gregg Wollner, Normark Corporation, who will serve the West Region. All three were re-elected to their seats. At-large seats went to Chip Powell, Mason Tackle Co. (re-elected); Bruce Stanton, PRADCO Fishing and Peter Foley, Boone Bait Company. Their terms begin October 1, 2008. The Board members serve two-year terms. For more information about the voting process, contact Board Liaison Joyce Anderson-Logan, x233.

Board of Directors to Meet at ICAST 2008
ASA’s Board of Directors will meet Tuesday, July 15, 2008, from 11:30 a.m.–2:30 p.m., at the Las Vegas Convention Center, prior to the opening day of ICAST. For more information, contact Joyce Anderson-Logan, x233.

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ICAST 2008 Highlights – What You Need to Know
ICAST 2008—July 16-18—is less than two weeks away. Approximately 10,000 attendees are expected in Las Vegas to attend both ICAST and the Marine Aftermarket Accessories Tradeshow (MAATS). More than 300 media members representing a wide range of media outlets from state to regional to national have pre-registered to report on the latest innovations in gear and accessories. Hundreds of new items will be displayed at the New Product Showcase. The New Product Showcase Preview Reception, sponsored by Fishing Tackle Retailer, is scheduled for Tuesday evening, July 15. Tickets are going fast for the Industry Breakfast with its focus on the state of the industry and the announcement of the Top 10 products that transformed the way people fish over the past 75 years. Plan now to attend the Chairman’s Industry Awards Reception, sponsored by Plano Molding Company, July 16, to network with colleagues and friends and to congratulate the recipients of the New Product Showcase “Best of Show” awards. For all things ICAST, visit ASA’s Web site.

ICAST 2008 on the Web
We regularly update the ICAST section of ASA’s Web site with new information to ensure that exhibitors and attendees alike have a top-notch experience at ICAST. Please check the Web site for the latest information.

ICAST 2008 Registration and Badges
Online registration is still available. If you have not yet registered, please register online now to avoid long lines on site. ICAST badges were mailed the week of June 23 and 30. Please note that badges for international exhibitors and attendees will not be mailed and can be picked up at the advance registration desk located at the Las Vegas Convention Center on the 2nd floor, West Lobby. Please see the Show Schedule for on-site registration hours.

Industry Breakfast – Don’t Miss It
Tickets for the ICAST Industry Breakfast, Wednesday, July 16, 7:30 a.m. – 8:45 a.m. sponsored by Townsend and Townsend and Crew, are going fast. The Industry Breakfast is NOT included in your ICAST registration, so please make sure you purchase a ticket prior to the event at the registration desk located on second floor, West Lobby, of the Las Vegas Convention Center. This event will sell out so make sure you get your tickets now.

Thank You ICAST Sponsors!
The American Sportfishing Association thanks the following companies for their generous support of ICAST 2008:Gold Sponsors: Fishing Tackle Retailer, New Product Showcase; Crocodile Bay Resort, Buyer Raffle Grand Prize; Plano Molding Company, Chairman’s Industry Awards Reception; Townsend and Townsend and Crew, Industry Breakfast; and VERSUS, Cybercafe. Silver Sponsors: In-Fisherman, Convention Lanyards; FLW Outdoors, Convention Bags; Fishing and Hunting News, Magazine Distribution;and Gemini Sport Marketing, Press Room and staff shirts. Bronze Sponsors: Duncan McIntosh Company/FishRap, Saltwater Sportsman, Alphatan International Inc, Pelagic, Inc., Classic Fishing Products, Inc., Native Sun Sports-Get Reel…Get Fish!, The Habana Co., Glacier Glove, First Light Net and Fishworks, Inc., Sperry Top-Sider and Center for Coastal Conservation.

ICAST Exhibitors – Dues Payments Required
In order to exhibit at ICAST, you must be an ASA member in good standing with the current year’s membership dues paid in full. If you have not done so already, please pay your annual membership dues immediately. If payment is not received prior to the show, you may not be permitted to set up your booth. If you have submitted payment, we truly appreciate your support. For more information, please contact Membership Director Jill Calabria, x241.

New Product Showcase Preview Reception
The New Product Showcase Preview Reception, sponsored by Fishing Tackle Retailer, Tuesday, July 15, 5:00 p.m.–7:00 p.m., Aisle 2400, offers an exclusive sneak preview of the New Product Showcase prior to the official show opening. This reception is open to New Product Showcase exhibitors (one company representative per product category entered), buyers and individuals with Media-Editorial badges only.

Reelin’ & Dealin’—A Guide to ICAST-only Specials
Buyers who pre-registered before June 16 should have received their copy of Reelin’ & Dealin’: A Guide to ICAST-only Specials in the mail. The guide will also be available to buyers at Registration during the show.

Anglers’ Legacy Innovations Awards
This year, the American Sportfishing Association celebrates 75 years of serving the sportfishing industry. To celebrate this momentous event, ASA asked its members, industry experts and avid anglers to develop a comprehensive list of the products that have changed the way people fish over the past 75 years. Working with the Recreational Boating and Fishing Foundation (RBFF), ASA and RBFF sent a survey to the foundation’s thousands of Anglers’ Legacy Ambassadors, the country’s most avid anglers, to vote for the top 10 innovative sportfishing products. The winners will be announced during this year’s Industry Breakfast.

Industry Resource Center – New in 2008!
Stop by the Industry Resource Center to learn about the issues facing the sportfishing and boating industry. Representatives from ASA, Recreational Boating and Fishing Foundation and National Marine Manufacturers Association will be available during show hours to discuss ongoing policy issues about access to our resources; conservation and habitat restoration; the state of the industry; efforts to engage more people in fishing and boating; and more. The Center is located on the show floor adjacent to the New Product Showcase at Lounge 2446.

ICAST Seminars
ICAST 2008 will feature two free seminars open to all attendees. One will cover how the U.S. Fish & Wildlife Service and state fish and wildlife agencies administer and use the funds from the federal manufacturers’ excise tax. The other seminar will cover patent and other intellectual property protection for fishing tackle and marine products. The seminars are held in the North Halls, N260.

Foundations’ Showcase
The FishAmerica and Future Fisherman Foundations’ Showcase has an array of products from companies who contribute a percentage of their sales to the foundations through cause-related marketing partnerships. Johanna Laderman, FishAmerica executive director, will be at ICAST to answer questions. Future Fisherman staff will be conducting training during the ICAST timeframe. ASA Vice President Gordon Robertson will be available to answer questions about Future Fisherman.

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Mark Your Calendars for the 2008 Sportfishing Summit
ASA invites its members and partners to the 2008 Sportfishing Summit, October 29–31, at the San Luis Resort on Galveston Island, Texas. Make sure you attend the sportfishing industry’s largest networking event. More details will be available following ICAST. For more information contact Communications Director, Mary Jane Williamson, x227.

Welcome New and Returning Members
ASA welcomes the following members who joined ASA or renewed their memberships as of June 26: American Eagle Rods, Tulsa, OK; Buzztronics, Inc., Indianapolis, IN; C.E. Smith Company Greensboro, NC; Cajun Line, Tulsa, OK; Cap Tails Inc., Watertown, SD; Chaeil Fishing Tackle USA, Inc., Hawthorne, CA; Decal Connection, Clarksville, TN; Elite Bass, Inc., Tulsa, OK; EMC-2 Timepieces, Inc., Coral Springs, FL; FIA Insurance, Inc., Pasadena, CA; Hannibal Offshore, Laguna Beach, CA; Jieshou Chaoqiang Fishing Tackle Co., Ltd., Jieshou, People’s Republic of China; Kamakazee Bait Company, Emmett, ID; Landing Creek Ventures, Palm City, FL; Lunkerhunt, Whitby, Ontario, Canada; Nanjing Majid Light Machinery Co. LTD., Nanjing, People’s Republic of China; Ocean Sport Tackle, Flemington, NJ; Quikslide, Gold Canyon, AZ; Reel Wings Decoy Co., Inc., Fargo, ND; Rose Interests, Inc, Houston, TX; Secret Lures, Nashville, IN; SFT Sports, Inc., Los Angeles, CA; The Fin, Inc., New York, NY; Tennessee Wildlife Resources Agency, Nashville, TN;  Trapper’s Creek Smoking Company, Inc., Anchorage, AK; Wingman Lures, Alpharetta, GA and Zacktack, LLC, Gold Canyon, AZ.

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Exclusive ASA Member Benefits
2008 Member logo now available
ASA invites members to place the ASA member logo with hyperlink on their Web site. If your company is interested in participating in this exclusive member benefit, please e-mail joinnow@asafishing.org. We will send you a Web-appropriate logo file and the logo use guidelines. Please contact Jill Calabria, x234 with questions.

Today’s Angler is now available
Today’s Angler is a detailed report on how America’s nearly 40 million anglers spend over $45 billion per year on fishing equipment, transportation, lodging and other expenses with a $125 billion impact on the nation’s economy. This report is complimentary to members and $250 for non-members. ASA encourages members to use the publication as a resource. To order your complimentary copy, contact Jill Calabria, x234.

Book Your Space for the ASA Eastern Show’s Today!
The ASA/Eastern Fishing & Outdoor Expo Team is busy making preparations for the 2009 show season. Now is the time to book exhibit space and make sure you have a booth for the 2009 shows. These shows sold out in 2008 and this upcoming year will be no exception. If you want your business in front of your customers in the Northeast, now is the time to call and book your space. To sign up for exhibit space, contact ASA/Eastern Fishing & Outdoor Expo at 603-431-4315 or e-mail info@sportshows.com for more information.

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ASA Bids Farewell to Ann Sweeney
Membership Manager Ann Sweeney has left the ASA staff to accept a new position. Ann worked at ASA for six years serving ASA’s members and we would like to thank her for her dedication and hard work. We wish Ann all the best in her new endeavors. If you have questions please contact Membership Director Jill Calabria, x234.

FishAmerica Foundation Updates
To help FishAmerica keep our nation’s fish and waters healthy, visit FishAmerica online at www.fishamerica or contact Executive Director Johanna Laderman, x245, or Grants Manager Eric George, x247.

Brunswick Continues Long-time Support of Coastal Habitat Restoration
The Brunswick Public Foundation has awarded its eighth $20,000 grant to the FishAmerica Foundation in as many years. The grant will support six projects to restore marine and anadromous fish habitat in areas accessible to fishing from boats. The grant is matched with $118,026 from the NOAA Restoration Center and $56,564 from the sportfishing and boating industries. The combined funds of $194,590 will be matched with $971,001 in cash and in-kind labor from local organizations.

Foundation’s Cause-related Products Showcased at ICAST
Six companies that support FishAmerica through their cause-related marketing will be spotlighted in the Foundations’ Showcase at ICAST 2008. Companies that support FishAmerica include: American Premier Corporation; Dutch Creek Marketing; Intermedia Outdoors; Pro Line Manufacturing; Skyhorse Publishing; Stonehedge Winery; and ZEBCO Brands. To find out how you can designate a portion of the proceeds from your products to FishAmerica, contact Johanna Laderman, x245.

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Future Fisherman Foundation Updates
For more information on Future Fisherman activities, contact Executive Director Anne Danielski, x254, or Manager of Education Teresa Rodriguez, x224.

First Annual Nation’s River Bass Tournament a Success
In May, foundation staff helped instruct more than 200 Washington, D.C. students in boating and fishing skills and the environment during the first annual Nation’s River Bass Tournament at the new National Harbor near Washington, D.C. Over $40,000 was raised to help increase the number of hands-on fishing and boating activities available for underserved students in the area.  

Foundation Participates in National Fishing and Boating Week Activity
In June, Foundation staff volunteered during National Fishing and Boating Week’s Fishing Day at Constitution Gardens, Washington, D.C.’s annual fishing event for area school children. Hundreds of area fourth, fifth and sixth graders participated in the event to learn fishing techniques and skills.

Hundreds of Children Take Part in a Day of Fishing
In June, foundation Manager of Education Teresa Rodriguez joined the Newport Boys & Girls Club for the Rhode Island Saltwater Anglers Association’s 11th annual “Take a Kid Fishing Day.” The club is one out of 20 clubs involved in the Department of Justice partnership using the Hooked on Fishing, Not on Drugsprogram to teach club members basic angling, boating and conservation skills and ethics. More than 250 kids from local Boys & Girls clubs and other organizations attended the event.   

Equipment Needed for Boys & Girls Club Fishing Tournament
As part of the Department of Justice’s Boys & Girls Club Hooked On Fishing, Not On Drugs Initiative, two youth from each of the 20 participating clubs will have the opportunity to participate in a youth fishing tournament. The tournament will be held in conjunction with the Bassmaster Elite Series’ Empire Chase in Buffalo, N.Y., July 31- August 3. The Foundation is in need of fishing items including rod and reel combos, hats, sunglasses, tackle and tackle boxes. If you are interested in donating equipment or have an interest in supporting the youth involved in this initiative in other ways, contact Anne Danielski, x254.

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Message from ASA President and CEO Mike Nussman
ICAST 2008 is now less than two weeks away. Pre-registration numbers are up from last year and with a sold-out show floor, we expect the show to meet or exceed our exhibitors and attendees expectations. By co-locating with the Marine Aftermarket Accessories Tradeshow, ultimately we are expecting close to 10,000 people to attend the two shows.

It takes the effort of a number of people, from our Board of Directors to our Show Committee members to our members to our industry partners to produce ICAST. I want to thank each and every one of you for your continued support of our efforts. I would be very remiss if I also didn’t thank the American Sportfishing Association (ASA) staff for all the hard work they put into producing this event. Putting on a show like ICAST requires team work and the entire ASA team—members and staff alike—pull together to produce the industry’s premier trade show.

This is also a very special year for us. In 2008, ASA is celebrating 75 years of serving the sportfishing industry. From the first Associated Fishing Tacking Manufacturers (AFTM) to the American Fishing Tackle Manufacturers Association (AFTMA) to ASA, the industry and the association have survived numerous economic and social upswings and downturns.  From 1933, when the industry first banded together during the Great Depression to respond to the National Industrial Recovery Act, to World War II when most manufacturers turned to supporting the war efforts, and then afterwards when resources were scarce, the association worked to ensure the needs of the industry were being met.

The association’s records also show that when it comes to our industry many issues have remained the same. Access to fishing and abundant resources; increasing participation in the sport; creating innovative new products to meet the customers’ needs; expanding business opportunities and keeping watch over policy issues that could affect the sportfishing industry have been topics of conservation and debate for seventy-five years.

Since the 1930s, the sportfishing industry’s trade association has been advocating on behalf of its members. It’s our way of keeping watch on the existing and potential laws and policies that significantly affect our members’ businesses and sportfishing itself. In addition to monitoring emerging policies, our Government Affairs work involves fostering strong relationships with Members of Congress, conservation and recreation partners and state and federal government leaders to make sure sportfishing interests are represented when policy decisions are made. 

ASA Vice President Gordon Robertson and Ocean Resource Policy Director Patty Doerr will be in the new Industry Resource Center located adjacent to the New Product Showcase. They will be there to answer your questions about the most pressing issues facing the industry – summer flounder, marine protected areas in California, the Gulf of Mexico and the Great Lakes, trade and excise tax issues and more. Please take the time to stop by and hear about ASA’s Government Affairs initiatives.

These are interesting times for everyone, not just the sportfishing industry. As an industry we have weathered serious economic times before and we will weather this one as well. But if history is any indicator of the future, I assure you that we are watching out for you. To quote John Holmes, former AFTM Secretary speaking at a business meeting in 1951, “These are tough times for business and only through cooperative and united effort can we maintain our position.” I couldn’t say it any better. 

See you in Las Vegas.

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