AnglerSurvey.com
What is AnglerSurvey.com?
www.AnglerSurvey.com ,
a monthly service of Southwick Associates, Inc., tracks consumer fishing and
purchasing activities by month. Data is collected monthly using an online survey
of anglers. The results are scientifically processed to reflect the entire
U.S. angler population.
Individual anglers are invited to participate in
the monthly
survey.
Anglers are asked about their recent fishing experiences and expenditures.
The results are used by industry and fisheries agencies to improve the
angling experience. Sportfishing companies interested in AnglerSurvey.com
results should contact Southwick
Associates to learn more.
Information includes:
- Top species targeted in the past month;
- Percentage of sales by brands for 34 product categories;
- Customer demographic information by product category;
- Percentage of sales by retail segment (independent retailers, chains, catalog, used, and other);
- Purchase price points, and more.
Launched with the cooperation of the American Sportfishing Association (ASA),
ASA members receive a 15 percent discount on annual subscriptions. For more information,
contact Rob Southwick. To take
the survey, visit www.AnglerSurvey.com.
Monthly Online Sales Indices
Using data from AnglerSurvey.com, ASA issues a monthly index reporting the percentage
of retail purchases transacted online by anglers for six major categories of
fishing tackle:
• June 2008
• May 2008
• April 2008
• March 2008
• February 2008
• January 2008
• December 2007
• November 2007
• October 2007
• September 2007
• August 2007
• July 2007
• June 2007
• May 2007
• April 2007
• March 2007
• February 2007
• January 2007
• December 2006
• November 2006
• October 2006
• September 2006
• August 2006
• July 2006
• June 2006
