Recreational Fishing in America
Nearly 46 million licensed anglers generate over $45 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for over one million people. The political clout is even greater when you consider at least 46 million anglers fish at some point over a five-year period.
Detailed information on angler participation is available to ASA members. For general information, contact Communications Director Mary Jane Williamson, (703) 519-9691 x227.
- U.S. Angler Population – Their Lifestyles and License Buying Habits
License sales data show that most anglers do not buy licenses in consecutive years, raising questions about the types of people who are more likely to fish or not, where to find them, license buying churn rates, minority and female participation and why new anglers were attracted to the sport.
- On The Fence: Activities that Compete for Anglers’ Attention
Many activities compete for anglers’ attention. Understanding why people decide to fish in one year and not the next is important for maintaining and growing tackle sales. To learn more about why people do and don’t choose to fish, and the activities that compete for anglers’ attention, the ASA conducted extensive research under funding provided by the Association of Fish and Wildlife Agencies’ Multi-State Conservation Grant program.
- Fishing License Sales Reports
Fishing license sales are a good indicator for the sportfishing industry of what tackle sales will look like in a given period of time. These reports, compiled by Southwick Associates, are based on license sales reported by 13 states strategically selected across the U.S.
AnglerSurvey, compiled by Southwick Associates, is the only consistent, timely service that tracks anglers’ fishing and purchasing activities. Data are collected via a proprietary online panel of over 5,000 anglers. The results are scientifically weighted to reflect all U.S. anglers. The results are used by sportfishing businesses, sportsmen’s groups and fisheries agencies to better understand their position within the sportfishing market, improve product offerings, boost sales and assess the overall angling experience and trends.