Preferred Outdoor Media

Preferred Outdoor Media

Companies spend millions of dollars each year communicating with anglers.

These graphs, courtesy of Southwick Associates’ Media Monitor service, shows where anglers obtain fishing-related information or entertainment. The results can help sportfishing or outdoor sports companies develop informed marketing and communication strategies.

For more information on anglers’ preferred sources of information, contact Southwick Associates at Nancy@SouthwickAssociates.com. ASA members receive a 15 percent discount on any customized research on this and other sportfishing-related topics.

Click on each image to enlarge the graph.