Many activities compete for anglers’ attention. Understanding why people decide to fish in one year and not the next is important for maintaining and growing tackle sales. To learn more about why people do and don’t choose to fish, and the activities that compete for anglers’ attention, the ASA conducted extensive research under funding provided by the Association of Fish and Wildlife Agencies’ Multi-State Conservation Grant program. Research was conducted by Southwick Associates and Responsive Management. Visit the reports below for the full results.