The Buzz is There About More People Fishing!
During the 2017 Sportfishing Summit, there was a lot of buzz about a very important theme – increasing fishing participation under the 60 in 60 campaign, spearheaded by the Recreational Boating & Fishing Foundation.
Increasing the number of men, woman and youth who participate in recreational fishing is a vital goal for all of us in the industry, which makes it a priority task for the association.
During the Summit’s committee meetings, ASA’s members were challenged to come up with inspired ideas for how we can collectively address this mission – and they delivered. All ASA committees are actively working to bring these, and several other, ideas to life.
Action items ranged from:
- Developing a Communications Toolkit to help outdoor media tell the story of increasing participation
- Directing the power of ASA’s Government Affairs team to help our state fish and wildlife agencies break down legislative barriers that keep people from easily purchasing a fishing license.
- Recognizing businesses and organizations who are creatively incorporating recreational fishing in their marketing and communications efforts.
- Engaging the retail sector in increasing participation.
To learn more about this initiative, please visit the 60 in 60 section on ASA’s website.
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