Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, has established a new partnership between its nonprofit arm, the FLW Foundation, and Keep America Fishing, the sport’s leading grassroots advocacy group, to implement Keep America Fishing’s Pitch It soft-plastic disposal and recycling program at FLW tournaments.
The initiative, rolling out at events from New York to California in early 2017, aims to minimize the number of soft-plastic lures improperly disposed of in our nation’s lakes and rivers.
The FLW Foundation will provide Pitch It bait recycling bins at every FLW tournament across five tournament circuits in 2017. FLW tournament directors will encourage competitors to use the bins onsite and talk to fans about the importance of proper bait disposal.
The program will be backed by ads in FLW Bass Fishing magazine and promotion on FLWFishing.com.