60 in 60

60 in 60

Our industry is facing an incredible challenge.

Learn why we all need to be focused on increasing participation and how you can be part of the solution.

Current participation trends show younger, more diverse audiences are reluctant to take up fishing and boating. At the same time, older white males (our average customer) are aging out of the sport.

To address this situation head-on, the Recreational Boating & Fishing Foundation has embarked on a grand effort to grow fishing participation – from the current 47.2 million anglers to

60 million anglers in 60 months

(by the end of 2021).

Here's how you can get involved.