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West Marine Incorporates Multicultural Messaging

After realizing its marketing materials weren’t reflective of its consumer base, West Marine looked shift its strategy to include more diverse audiences. In this video case study, West Marine discusses the critical elements to successfully incorporating multicultural imagery into marketing campaigns. The great news is this is a relatively simple action to take in reaching out to today’s customers. Learn more and watch the video here.

The video, produced by the Recreational Boating Leadership Council (RBLC) with the help of funds from the Recreational Boating & Fishing Foundation (RBFF), is part of a series on Strategies and Best Practices for Engaging New Markets.


 2017 George H.W. Bush Vamos A PescarTM Education Fund Grantees Announced


With state agencies matching grant funds for 2017, a total of $70,000 has been awarded to 12 fishing and boating programs in six states. Through the George H.W. Bush Vamos A PescarTM Education Fund, state agencies can secure funding for programs that reach out to and engage the Hispanic audience in fishing, boating, conservation and aquatic education activities.  Learn more about the fund and how you can get involved here.


RBFF R3 Webinar Resources

RBFF and the Aquatic Resources Education Association (AREA) recently hosted a webinar covering the R3 Project and the resulting Seven Recommendations for Effective Angler R3 Efforts. Download the presentation or watch a recording of the webinar to learn how you can utilize the findings of this project to drive engagement and help us reach 60 in 60. View the materials here.