Take Me Fishing brand Awareness Skyrockets in 2016
Great news for the fishing and boating industry: the strength of the Take Me Fishing brand is growing! Several key measures showed significant growth in 2016, including a 37% increase in brand awareness and increased recall of #FirstCatch. Most importantly, an individual’s intent to go fishing in 2017 increased by 10%! Read more about these exciting findings here.
RBFF to Identify Best Family Fishing & Boating Spots in U.S.
RBFF is set to discover and promote our nation’s greatest fishing and boating locations through its revamped Best Family-Friendly Places to Fish and Boat for 2017 promotion. This year, state agencies, industry experts, social media fans and influential celebrities will all help determine the top spots in the U.S. This new format should give the final list more clout and make it easier for stakeholders to cross-promote, bringing even more awareness to the vast resources our nation has to offer. Read more about the changes.