Orange County Convention Center, Orlando, FL – July 12, 2018

(L to R): David Dunn, Director of Marine Sales; Carly Hysell, PR Manager; Glenn Hughes, ASA President

This afternoon, the American Sportfishing Association presented the ICAST 2018 New Product Showcase Best of Show award to Garmin USA for its Panoptix Livescope, the first live scanning sonar for recreational fishing. The Best of Show awards presentation was held at 2:00 p.m. in the New Product Showcase on the show floor.

“We are overwhelmed and excited about winning the ICAST 2018 Best of Show award,” said David Dunn, Garmin USA's director of Marine Sales. “Garmin is fighting for a place in the freshwater market. We are here to stay.”

Making up a special section of ICAST’s show floor, the New Product Showcase provides special visibility for the industry’s latest innovations in gear, apparel and accessories.

New in 2018 – Voting for the Overall Best of Show Award

Voting for the overall Best of Show Award took place Thursday morning from 8:00 a.m. – 11:00 a.m., adjacent to the ICAST Registration Desk. Buyers and Media-Editorial badge holders selected one product from the 25 Best of Category winners which are now show-cased in the New Product Showcase.

The first round of voting took place from Tuesday, July 10, at 5:00 p.m. through 2:00 p.m. on Wednesday, July 11. The Best of Category winners were announced during the New Product Showcase Awards Reception on Wednesday evening.

Sponsored by Fishing Tackle Retailer, the New Product Showcase embodies the sportfishing industry’s innovative and entrepreneurial spirit and rewards that ingenuity through the new product awards competition in 25 categories.


The American Sportfishing Association (ASA) is the sportfishing industry's trade association committed to representing the interests of the sportfishing and boating industries as well as the entire sportfishing community. We give the industry and anglers a unified voice when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring economic, conservation and social values of sportfishing in America. ASA also gives America's 46 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation's waterways through Keep America Fishing®, our national angler advocacy campaign. America's anglers generate more than $48 billion in retail sales with a $115 billion impact on the nation's economy creating employment for more than 828,000 people.