Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006 and was responsible for many breakthroughs in marine electronics. He led the development of the first graph recorder, the first integrated sonar/GPS unit and many others.

The Lowrance brand, now under the Navico Marine Group of Brunswick, was a family business known for community leadership and was a large Tulsa, Okla. employer for many years.

Former ASA President and CEO, Mike Nussman, who worked with Darrell for many years said, “Darrell was a brilliant entrepreneur who created many products that helped revolutionize recreational fishing.

It was a privilege to have known Darrell and worked with him for the betterment of our industry and ASA.”

“The sportfishing industry owes Darrell a debt of gratitude for the decades of time and effort he invested in ensuring the association endured,” said Peter Foley, president of Boone Bait Company,

ASA awarded Darrell its Lifetime Achievement Award for his extraordinary leadership throughout his career in promoting the values of sportfishing.

ASA President Glenn Hughes added, “Darrell was the father of marine electronics. He was committed to the industry and to the sport that he loved. His dedication to his brand, his employees and this industry will never be forgotten.”