Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer.

Johnny is one of the country’s leaders working to ensure natural habitats, wildlife and the outdoors remain healthy and abundant for future generations to protect and enjoy, having established a significant personal legacy that spans national initiatives and extensive partnerships supporting conservation organizations.

Initiated in early 2014 with a donation from Bass Pro Shops’ founder and CEO, Johnny Morris, the George H.W. Bush Vamos a Pescar™ Education Fund is a grant program established by RBFF to fund state and local initiatives that focus on educating and engaging Hispanic communities through multiple touch-point programs, classes and hands-on fishing activities. To increase the reach and facilitate partnerships at the local level, the Education Fund makes matching grant funds available for state fish and wildlife agencies to provide to local 501(c)(3) organizations.