On the Water product demonstrations for dealers and media representatives has moved to the grounds of the Orange County Convention Center (OCCC) from Lake Toho.

To accommodate more buyers and media, On the Water is now being held from 10:00 a.m. – 2:00 p.m. at the North/South Concourse which is adjacent to the West Concourse. There are a series of ponds that are able to handle casting and non-motorized fishing vessels.

This event is open to ICAST and IFTD buyers and credentialed media only. On the Water is an excellent way for buyers and media to check out your gear, tackle and accessories.

On the Water Transportation info is as follows:

  • Shuttle service is available between 10:00 a.m. – 2:00 p.m. and will run every 30 minutes.
  • There are two routes for pick-up and drop-off:
    • Shuttles will run between the OCCC West to the back of the North/South Building
    • Two coaches will cycle through the hotel route and drop-off/pick-up at the back of the North/South On the Water area.

The ICAST Cup – Industry Bass Fishing Tournament and weigh-in, sponsored by FLW, will still be held at Lake Toho.

TAKE ACTION Reserve Your Booth Space for ICAST On the Water

Booth space for the re-located On the Water product demonstrations is available. This is an excellent opportunity for you to demonstrate your products and network with buyers and media who are looking for those one-on-one experiences. A 10’ x 10’ exhibit/demonstration space is $500 and comes with a tent, a table and two chairs. You are welcome to bring your own tent as long as it fits within the space.

ICAST exhibitors can reserve only one exhibit space. Space is limited so please reserve your booth now.

For more information, contact Trade Show Operations Coordinator Rachel Allegretto.