From July 11-13, 2007, nearly 7,000 representatives of the sportfishing industry came together to celebrate 50 years of the International Convention of Allied Sportfishing Trades (ICAST). ICAST50 once again lived up to its reputation as the world’s largest showcase of fishing tackle and accessories all under one roof. ICAST represents the cornerstone of the sportfishing industry, driving sportfishing companies’ product sales year round.
The New Product Showcase, the flagship feature of ICAST, occupied an expanded section of the show floor and included more than 600 new products from nearly 180 companies. The New Product Showcase once again brought together all of the latest in fishing gear and accessories for the upcoming year in one place. The products in the New Product Showcase were entered into the “Best of Show” competition where buyers and members of the media judged each product based on its level of innovation, execution, workmanship and practicality to select “Best of Show” honors in 17 categories, as well as the overall “Best of Show” winner.
E21 Fishing took top honors with “Best of Show” for its Carrot Stix freshwater rod. The New Product Showcase category winners are Bert’s Custom Tackle/Tecia; Old Harbor Outfitters; Lowrance-Navico; Costa Del Mar Sunglasses; Pure Fishing, Inc.; Shimano American Corporation; MacDaddy’s Fishing Lures; Emmett Stacey Inventors & Investors; Outdoor Adventure Kids; Pfluegar/Shakespeare Fishing Tackle; and Dee’s Diamond Flasher. Plan ahead for ICAST 2008 to make sure your innovations make it from the drawing board to the show floor, where buyers and members of the media will judge your products.
This year, more than 500 people attended the Industry Breakfast & Retrospective Rendezvous. In honor of the 50th year of ICAST, ASA President and CEO Mike Nussman and ASA’s Chairman of the Board Randy Lemcke, vice president, Plano Molding Company, recognized 22 companies who exhibited at the first American Fishing Tackle Manufacturers’ Fishing Tackle Trade Show at the Hotel Sherman in Chicago, Ill., and were still exhibiting in 2007. Several legends of the sportfishing industry were also recognized during the show for their lifelong contributions.