2018 Sportfishing Summit

2018 Sportfishing Summit

The Sportfishing Summit – ASA's Premier Networking Event

Please mark your calendar now for the 2018 Sportfishing Summit being held Tuesday, October 9, through Friday, October 12, at the Wild Dunes/Isle of Palms, located just outside Charleston, S.C.

Click here for a map of the Wild Dunes Resort and the Sweetgrass Pavillion.

Transportation and the Wild Dunes’ Address

Transportation from Charleston
Below are the estimated costs to take an Uber or taxi to Wild Dunes.

Taxi – A taxi is approximately $30 – $50, depending on traffic. This cost does not include tip.
UberX – An UberX can hold up to four passengers and will cost approximately $20 – $30.
UberXL – An UberXL can hold up to six passengers and will cost approximately $40.

You also can reserve an Uber ahead of time. Simply click on the car/clock symbol on the right side of the ‘Where to?’ search bar on the app or website.

The Correct Address for the Wild Dunes
If you are using GPS or when ordering a taxi or Uber, please use 1 Sundial Circle, Isle of Palms, SC, 29451. There is a gatehouse to the Wild Dunes. Simply tell the attendant that you are attending the American Sportfishing Association’s meeting for entrance to the grounds.


Jonah Berger and Marcus Sheridan are this year's keynote speakers. Jonah will share tools for being more persuasive, driving customer growth and being more influential. In 2017, Forbes named Marcus one of the 20 “Speakers You Don’t Want to Miss.”

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Keynote Speakers

Jonah Berger – Social Influence Expert

Jonah Berger – Social Influence Expert

Jonah Berger

Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennsylvania and a world-renowned expert on decision-making, social influence, culture change, innovation, word of mouth and the science behind why certain products, ideas and behaviors become popular.

Consider these burning questions: What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and behaviors more infectious? Jonah spent more than a decade answering these questions, explaining why certain products get more word of mouth than others and why certain companies have an easier time breeding an innovative culture, reputation and product line than others.

Jonah has spent more than 15 years studying judgment and decision-making and consulting for Fortune 500 companies. He looks at how organizations can sway behavior and describes how to prevent consumers from getting mired in “decision-making quicksand.”

He also shows leaders how to avoid the “curse of knowledge” and communicate change in ways that encourages buy-in. Jonah will share tools for shaping the choice context, being more persuasive, driving customer growth and being more influential.

Marcus Sheridan – The Sales Lion

Marcus Sheridan – The Sales Lion

Marcus Sheridan

Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017 Forbes named Marcus one of the 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and has been featured in Inc., The Globe and Mail, Forbes and more.

As founder and president of The Sales Lion, which merged with IMPACT in 2018, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership and communication.

It all started with his blog for River Pools and Spas in which he simply started answering all his customers questions. Today, River Pools and Spas website gets the most traffic of any pool company in the world. Digital expert, Jay Baer, former Summer and ICAST keynote speaker, uses Marcus and River Pools as a digital success story. Marcus is a frequent speaker for the National Marine Manufacturers Association and will be speaking at the next IBEX.

Guest Speaker

Paul Rauch
Assistant Director

U.S. Fish and Wildlife Service
Wildlife and Sport Fish Restoration Program

Paul Rauch

Paul Rauch is the Assistant Director for Wildlife and Sport Fish Restoration (WSFR) for the U.S. Fish and Wildlife Service (Service). Paul is responsible for the administration and oversight of federal grant programs that provide over $1 billion of funding annually to help states, territories and the District of Columbia conserve, protect and enhance fish, wildlife, their habitats and the hunting, sport fishing and recreational boating opportunities they provide.

Previously he has served as Assistant Director for Business Management and Operations for the Service. In this role, he served as the Chief Financial Officer, Head of the Contracting Activity, Designated Safety and Health Official and Senior Sustainability Officer, while leading the financial operations, procurement, facilities, personal property, engineering, economics and safety programs for the organization.

In addition to his business management experience, Paul has a background in natural resource management and has worked in a variety of positions over his 25-year career with the Service.


Featured Speakers

Engagement Strategist
D. J. Case & Associates

Matt Harlow

Matt Harlow’s work at D.J. Case has centered around R3, landowner recruitment, facilitation and communications strategy.

Prior to D.J. Case, he spent 30 years helping local, national and global organizations communicate with audiences to sell products, engage employees and customers and influence policy. He is a consummate marketer. He has taught college marketing classes and presented to marketing and advertising organizations across the country. Matt has served as an officer in the American Advertising Federation for over 20 years and held offices at the local, regional and national levels.

When Matt isn’t helping clients, he’s probably in his kayak, fishing, camping or taking pictures. He and his family have paddled from the Minnesota Boundary Waters, to the Mississippi Backwaters and the Inland Waterways of South Carolina.

He has an MBA (marketing emphasis) and a B.S. in Marketing from the Fisher College of Business at The Ohio State University and a B.A. in Advertising from The Ohio State University School of Communication.


Rob Southwick
Southwick Associates

Rob Southwick

Southwick Associates is a market research, statistics and economics firm specializing in the sportfishing, hunting, shooting and outdoor recreation markets.

For nearly 30 years, Rob Southwick and Southwick Associates has delivered comprehensive insights to help industry and businesses grow. Services for individual companies include helping design new products desired most by customers, understand your place within the greater market, testing new product concepts, and more.

Southwick received his business and economics training at the University of Florida, and began his career working for the Sport Fishing Institute.


Stephanie Vatalaro
Vice President of Communications
Recreational Boating & Fishing Foundation

Stephanie Vatalaro

Stephanie Vatalaro joined the Recreational Boating & Fishing Foundation (RBFF) in 2006. As the Vice President of Communications, she develops RBFF’s consumer and stakeholder communication strategy, overseeing corporate communications, public relations outreach and social media sites, along with the development of a variety of B2B and B2C content for RBFF and its Take Me Fishing™ and Vamos A Pescar™ brand campaigns.

A communications professional with more than 15 years’ experience in corporate, agency, non-profit and newsroom settings, Stephanie has worked with a variety of business, trade and health associations, along with government organizations on national media outreach campaigns and media events, conferences and promotions.

Stephanie received her B.S. degree from Florida State University. A life-long angler, she and her family enjoy fishing and boating on the Potomac River in the Northern Neck of Virginia.



2018 Sportfishing Summit Schedule and Site Maps

For 2018, we are jam-packed with fantastic events and networking opportunities.

Click here for the 2018 Sportfishing Summit updated agenda.

Click here for 2018 Sportfishing Summit Board of Directors and Committee Meetings schedule.

Click here for the Wild Dunes site maps for the Summit venues and Board of Directors and committee meetings

Click here for information about the Tuesday Newcomers Meet and Greet and the SportfishingPAC receptions

Click here for information about the Spouses and Guests Wednesday Morning Welcome Breakfast

2018 Sportfishing Summit Sponsors

ASA thanks its 2018 Sportfishing Summit sponsors for their generous support.

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ASA continues to work to ensure that the Sportfishing Summit is a valuable experience for our members and guests.

Summit sponsors receive quality value for their sponsorship through signage, in our printed materials and onsite mentions for specific events.

Our top sponsors will be promoted during ALL events, from breakfast through dinner, to give more value and ensure that participants know who provided the extra support to make the 2018 Sportfishing Summit even more special.

Please contact Membership Director Kirk Ross for more information.

Click here to download the sponsorship brochure.

ASA thanks its generous members and supporters for helping make the 2018 Sportfishing Summit a success.

Registration and Lodging

The Sportfishing Summit’s September 7, pre-registration and housing block deadlines have now passed. You can still register for the Summit and inquire about housing options.

Updated housing information is noted below. Click here for the registration form.

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UPDATE – Housing Reservations at Wild Dunes – UPDATE

We have a full house this year at the Wild Dunes which means that the room block at the Boardwalk Inn is now full.

However, there is still some housing available on the resort property. Please contact Brent Hill with Wild Dunes who can assist you with the best option available. He can be reached directly at 843-886-2232. You can also contact the Reservation Department at 877-624-3654.

The Wild Dunes has easy-to-use shuttle service for Summit attendees staying on property who are not within easy walking distance. Simply dial 0 from your room and the shuttle will arrive within 10 minutes.

Alternate Housing on the Isle of Palms

The Palms Oceanfront Hotel is another housing option in proximity to the Wild Dunes. Please contact them directly. We don’t have an agreement with them, nor is transportation provided.

Click here for their website.

Contact Information

For more information about the 2018 Sportfishing Summit, please contact Communications Director Mary Jane Williamson or (703) 519-9691, x227.