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The Gift of Fishing

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The Gift of Fishing

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Share the Fun of Fishing

Welcome to the Fishing Share the Fun campaign. Together we can engage and inspire seasoned anglers to encourage new and lapsed anglers to get back out on the water.

We need your help and challenge you to get involved this summer!

  • Share “The Gift of Fishing” video on social media

  • Share your fishing story and inspire others
    Use #FishingShareTheFun on your social media posts!

  • Take a friend fishing!

Why Fishing Share the Fun?

The Fishing Share the Fun campaign was launched in spring of 2022 to address the post-pandemic decline in fishing participation. FSTF is meant to unite ASA members in a single effort to actively support our shared goal of growing the sportfishing community.

We are a trade association representing manufacturers, retailers, media and partner groups who depend on anglers to get out on the water and go fishing. Your influence makes a difference and the hard work is paying off.

The Proof is in the Numbers

Fishing participation numbers are increasing.

Source: Southwick Associates

Early indications from the fishing license dashboard show sales are also increasing.

Excise tax collections to invest in conservations efforts from electric motors, sonar, fishing equipment, rods, poles and tackle boxes have reached…

$0

Source: Southwick & Associates

0%

of people who learned to fish, learned from a friend or family member.

Source: Southwick & Associates