Intro

The Why
Using the campaign assets
Get Notifications
Contact

Welcome to the Fishing Share The Fun marketing campaign, where together we can engage and inspire seasoned anglers to encourage lapsed anglers to get back out on the water.

We need your help and challenge you to get involved.

Through weekly tackle box tips and message ideas, we can all work together to get old and new anglers back out to the water. Let’s share our love and passion for fishing, lets all get behind #FishingShareTheFun

  • Share this page with your marketing or social media manager

  • Use any of the resources from each week for your social media campaigns.

  • Add the following hashtags to your posts:
    #FishingShareTheFun  #SportfishingCommunity  #TakeAFriendFishing

While this is focused around National Fishing and Boating week, we encourage you to use these materials throughout the year!

3 Actionable Steps to reach goals:

  • Tell Your Fishing Story through video vignettes to inspire others ​
  • Prove that you Took a Friend Fishing by sharing a photo on social and tagging ASA/RBFF​
  • Capture the Fun  by sharing your fishing photos on social media

Campaign VISUALS

Get started Assets

KeyWords

The “Get Started” folder includes all the items you’ll need to create your own angler retention campaign materials.

Fun
Exciting
Anticipation
Buildup
Diversity

Recruitment
Experiences
Learning
Equipped
Encouraged

Videos to Share

Story of Anglers: Chastenation

Link

https://www.youtube.com/watch?v=UPk8DYcrDVA

Embed Code

<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style>
<div class=”embed-container”><iframe src=”https://www.youtube.com/embed/UPk8DYcrDVA” frameborder=”0″ allowfullscreen=”allowfullscreen”></iframe></div>

Helpful Links