Schedule of Events
Thursday, October 9
The agenda is current as of September 2025. Subject to change.
As an ASA member, this is your opportunity to be a part of the sportfishing industry’s most important business and community engagement event.
| Time | Event | Location |
|---|---|---|
| 8:00 a.m. - 5:00 p.m. | Registration | Lobby Veranda |
| 8:00 a.m. - 8:45 a.m. | Buffet Breakfast Hosted by ASA for all Attendees | Flagler/Lobby Patio |
| Committee Meetings | ||
| 9:00 a.m. - 11:45 a.m. | • Retailer | Plantation Key |
| 9:00 a.m. - 11:45 a.m. | • Membership | Fiesta Key |
| 9:00 a.m. - 10:00 a.m. | • Saltwater Subcommittee: East | Grand Ballroom |
| 10:00 a.m. - 11:00 a.m. | • Freshwater Subcommittee | Grand Ballroom |
| 9:00 a.m. - 10:30 a.m. | • Communications | Duck/Conch Key |
| 10:30 a.m. - 10:45 a.m. | Break | Flagler Patio |
| 10:45 a.m. - 11:45 a.m. | • Marketing Subcommittee | Duck Key |
| 10:45 a.m. - 11:45 a.m. | • PR/Media Subcommittee | Conch Key |
| 11:00 a.m. - 11:45 a.m. | • Finance | Big Pine Key |
| 11:00 a.m. - Noon | • Full Government Affairs | Grand Ballroom |
| Noon - 1:00 p.m. | Attendee Buffet Lunch | Flagler/Lobby Patio |
| 1:00 p.m. - 2:00 p.m. | A Data-Driven Analysis of the Retail Landscape and Evolving Consumer Preferences Introduction by Rob Southwick, President of Southwick Associates Keynote Speaker Don Unser, President Thought Leadership, Circana | Flagler Ballroom |
| 2:00 p.m. - 3:00 p.m. | Real Solutions to the Ongoing Challenges of Recruitment, Retention and Reactivation Record numbers of people went fishing in 2024 but angler churn is one of the biggest threats to long-term industry growth—and one of the greatest opportunities. This dynamic panel brings together state agency innovators, national fishing organizations, and retail partners to talk about proven strategies, and practical ways to grow your business by growing fishing. Introduction: Nick Popoff, Branch Manager, Policy and Programs, Office of Conservation Investment, U.S. Fish & Wildlife Service Facilitator: J.D. Strong, Senior Director, RBFF Dave Washburn, Vice President of Operations, Major League Fishing Mary Beth Long, Vice President of Communications, ASA Dave Kranz, Dave’s Bait, Tackle & Taxidermy | Flagler Ballroom |
| 3:30 p.m. - 5:00 p.m. | Board of Directors Meeting (+ Committee Chairs) | Fiesta/Planation Key |
| 6:00 p.m. - 9:00 p.m. | ASA Farewell Reception & Dinner Kick back, relax, and enjoy a Jimmy Buffet inspired evening of good food, great company and island vibes. Flip flops, beach tees and sundresses are welcome! | Flagler Lawn |
Committee Meeting Locations
