There’s no doubt that social media is integral to the business/customer relatiohship, including marketing strategies. Making the most of your social media presence means adapting to the new and evolving social media landscape. During this session, you’ll learn strategies for focusing and maximizing your social media presence. This session is particularly helpful for small businesses whose social media is managed by employees along with their other job duties.

Presenter: Sid Dobrin, Co-owner Inventive Fishing; Chair, Department of English, University of Florida, Host, The Fishing Professor Podcast

For all things ICAST, visit https://icastfishing.org

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This session will provide an overview of the state of diversity, equity and inclusion in outdoor recreation and how businesses, trade associations, governmental agencies and NGOs can make the outdoors great for everyone. The session will cover the historic and modern barriers to outdoor recreation access, strategies to break them down and future opportunities to help ensure safe and welcoming outdoor experiences.

Presenter: Gerry Seavo James, Together Outdoors Coalition Lead, Outdoor Recreation Roundtable

For all things ICAST, visit https://icastfishing.org

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There are many resources available about content creation, however, few of these resources offer specifics about how to create dynamic, active content. This presentation focuses on the how-tos of content creation. You’ll learn matter-of-fact ways to create and circulate content. This session is particularly helpful for small businesses whose social media is managed by employees along with their other job duties.

Presenter: Sid Dobrin, Co-owner, Inventive Fishing, Chair, Department of English, University of Florida, Host, The Fishing Professor Podcast

For all things ICAST, visit https://icastfishing.org

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Follow ICAST on Social:

Facebook - @ICASTfishing
Instagram - @icastshow
Twitter - @ICASTshow
TikTok - @icastshow

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A year ago, the industry enjoyed significant consumer demand accompanied by supply and labor challenges. How have we fared? Has consumer demand remained high? What are anglers seeking and how can we maintain their interest and loyalty? During this session, you’ll learn about the latest trends, research and tools that will help your business grow and thrive.

Presenters: Stephanie Vatalaro, Senior Vice President, Recreational Boating & Fishing Foundation; Rob Southwick, President, Southwick Associates

For all things ICAST, visit https://icastfishing.org

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For more than a half century, America’s fishing tackle manufacturers have funded conservation across the U.S. through the excise tax on fishing tackle. During this session, you’ll find out how the much-admired Sport Fish Restoration Program makes fisheries conservation possible through the information presented and videos of field tours and facilities tours.

Presenter: Matthew Thomas, Fish & Wildlife Biologist, Sport Fish and Wildlife Restoration, U.S. Fish and Wildlife Service

For all things ICAST, visit https://icastfishing.org

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Facebook - @ICASTfishing
Instagram - @icastshow
Twitter - @ICASTshow
TikTok - @icastshow

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