Board of Directors
Executive Committee
Phil Lillo
CHAIR
Owner/CEO
Don Coffey Company
Patrick M. Gill
Vice Chair
CEO
TackleDirect
Casey Shedd
Secretary
President
AFTCO Manufacturing Co., Inc.
Dan McDonald
Treasurer
President
Yakima Bait Company
Dan Ferris
At-Large
Publisher
Midwest Outdoors
Jesse Simpkins
Immediate Past Chair
Vice President of Marketing
St. Croix Rod
Members
Ken Eubanks
CEO
Rather Outdoors
Kathy Fennel
EVP and GM
Major League Fishing
Peter Foley
President
Boone Bait Company, Inc.
Todd Hammill
CEO
Wired2Fish
Frank Hugelmeyer
President
National Marine Manufacturers Association
Matt Jensen
Vice President of Marketing
Rapala USA
John Johnson
President
Low Tide Inc
Doug Lasko
President
Okuma Fishing Tackle
Daniel Nussbaum
President
Z-Man Fishing Products
David J. Pfeiffer
President
Shimano North American Fishing, Inc.
Mike Powell
General Manager
Mason Tackle
Bruce Stanton
Vice President/General Manager
PRADCO Fishing
Ex-Officio Members
Dan Ferris
At-Large
Publisher
Midwest Outdoors
Carey Graves
President
Daiwa USA
Chris Megan
Publisher
On The Water, LLC