Member Education Hub
Member Education Hub
Maximize Your Success with Timely Education
The American Sportfishing Association (ASA) offers educational resources to help members grow and succeed in a changing marketplace. From expert-led webinars to industry insights and practical strategies, ASA equips members with the knowledge and tools to make informed business decisions.
Webinars
Steve Harvey was joined by Bill Dance, Kevin VanDam, and Johnny Morris, who shared stories that were sure to entertain and inspire.
Join KastKing’s Jose Cinco for a demonstration of their latest product – the Kestrel Ultimate Casting Reel.
Join our panel of trade and government affairs experts to learn the latest information about the tariffs that are affecting our industry.
Find out how big retailers are using R.F.I.D., how you are benefiting, and how you can utilize this technology to boost your own profits, such as reducing labor costs or eliminating chargebacks.
Explore how to turn first-time buyers into lifelong anglers by leveraging digital touchpoints.
This session digs into structured youth programming —what moves kids from a one-time experience to a lifelong angler —told through the lens of a girl dad raising the next generation.
This seminar brings to light 10 core concepts that, if followed, will change your business.
Marcus Sheridan shares practical ways to earn visibility, build trust, and get recommended by AI—without big budgets or complicated tech.
Legendary angler Kevin VanDam and the team from Rather Outdoors pull back the curtain on an exciting new product.
Introducing Women in Angling, a new organization dedicated to inspiring, empowering, and connecting women in the business of fishing.
Join us for a deep dive into the most important findings from the 2026 Special Report on Fishing, translated into clear opportunities for manufacturers, retailers, and brands.
In this dynamic workshop, we'll delve into practical website tips and tools designed to amplify your business's digital footprint.
Learn how to protect your e-commerce business from fraud while delivering excellent customer service.
Join Eyeking LLC as the team shares the story behind Hobie Eyewear’s Upcycled Collection, crafted from 100% upcycled Hobie kayak plastic and designed to support a greater mission beyond eyewear.
Review best practices and pitfalls when purchasing both softgoods and hardgoods.
This session explores how fly fishing is shaping the future of the sport through storytelling, community, conservation, travel, lifestyle, and a growing audience of new anglers.
What is it costing your fishing business not to do video? Marcus Sheridan shared how to create videos that build trust and influence buying decisions using the people and tools you already have.
The fishing consumer is changing fast. This session explores how macro pressure, experience-driven spending, social commerce, and AI-assisted discovery are reshaping how anglers research, choose, and buy products. Don Unser [...]
Sport Fishing Championship’s Mark Farag spoke live with all the Best of Category winners from the ICAST 2026 New Product Showcase.
Learn proven purchasing strategies to increase margins and gain market share.
ASA breaks down NOAA Fisheries’ newly approved pilot programs for South Atlantic red snapper management and how increased state involvement could improve data collection, expand recreational fishing access and support long-term conservation.
As the world's largest sportfishing trade show, there's MANY reasons to attend ICAST.
At ICAST 2025, ASA President and CEO Glenn Hughes delivered key industry updates, market insights, and tariff analysis while also presenting entertainer and philanthropist Steve Harvey with the inaugural ASA Impact Award.
Anglers everywhere picked the Humminbird XPLORE Fish Finder as their favorite new product for the ICAST 2025 Anglers’ Choice Award.
This year’s awards hear from Dan Ferris, ASA Chairman and Glenn Hughes, ASA President & CEO.
If you weren’t able to attend the 2025 Sportfishing Summit, here’s a recap of what you missed.
Overview of the Women in Angling – Reel Women – Real Leaders – event at the 2025 Sportfishing Summit in Key West, Florida.
If you missed the 2025 Sportfishing Summit, here’s a recap of what you missed.
ASA President and CEO Glenn Hughes shares how the American Sportfishing Association is working on your behalf.
State agency innovators, national fishing organizations and retail partners talk about proven strategies and practical ways to grow your business by growing fishing.
Explore key aspects of REAL Success – the elements that are essential for achieving success in business.
Discover practical, impactful ways to enhance your website’s performance—without tearing everything down and starting from scratch.
Explore the many ways AI is transforming the recreational fishing industry — from content creation and customer interaction to product R&D and AI-powered gear — and get practical guidance on deploying these technologies for your business.
In April 2025, the Mid-Atlantic Council and Atlantic States Marine Fisheries Commission advanced recreational management reform for summer flounder, scup, black sea bass, and bluefish, setting measures on a two-year cycle and phasing in a transition to catch limit-based management by 2030.
Correcting international trade imbalances through tariffs was a key Trump campaign promise — and the Administration has moved quickly to act. ASA Vice President Mike Leonard has the latest, as ASA monitors the situation.
ASA VP of Government Affairs, Mike Leonard, joins Ron Sorini and Megan Costello with Sorini, Samet & Associates to provide ASA members with the latest updates on tariffs.
An overview of the excise tax obligations for fishing tackle manufacturers and importers.
A look at the 75-year legacy of the Dingell-Johnson Act and the Sport Fish Restoration and Boating Trust Fund, and what's being done to secure its Congressional reauthorization.
While shark encounters have always been a part of fishing, they are on the rise. Join ASA VP Mike Leonard as he discusses new legislation to mitigate shark depredation.
A moderated discussion with trade experts offering insights and answers on the tariff and trade developments shaping the industry — and what to expect next.
An expert breakdown of the current trade and tariff landscape, with strategic guidance on how businesses can best navigate today's challenging international trade environment.
An ASA Government Affairs update breaking down the latest developments around menhaden management in the Atlantic and Gulf — and why these small but vital fish matter to sportfish populations and anglers across both regions.
A dynamic panel exploring real-world recruitment, retention, and reactivation strategies — from community-building initiatives to new industry grant programs — with practical takeaways for manufacturers and retailers looking to turn record fishing participation into long-term growth.
A focused discussion on best practices for boosting margins and gaining market share through smarter merchandising and e-commerce strategy.
A data-driven look at the retail forces shaping the fishing industry, from inflation and shifting consumer demographics to the rise of social commerce and AI disruption.
Build a winning team that will take your business to the next level.
Learn how to create engaging, organized, and profitable events that build community, drive revenue, strengthen customer loyalty, and support long-term business growth.
Learn digital strategy best practices for high volume data management, including proven methods to streamline product data, improve accuracy, increase efficiency, and accelerate delivery speed for specialty retailers.
This webinar focuses on creating effective marketing campaigns by using a decision-making flowchart that guides your strategies.
In this practical, no-fluff session, Brian Hawkins shares simple, actionable merchandising strategies to help your store stand out, sell more, and keep customers coming back.
Successful hiring and team development strategies for fishing tackle retailers.
A discussion on ways retailers can support new and novice anglers in a manner that will keep them actively fishing.
Discover 10 practical ways AI can improve retail operations, from inventory management and marketing to customer engagement and data-driven decision-making, helping your business operate more efficiently and grow.
Learn how ASA’s Sustainability Toolkit can help your company improve profitability, adopt sustainable business practices, and begin a practical sustainability journey.
Discover three practical strategies to increase sales, including affordable advertising, improved customer data management, and enhanced customer service to inspire growth in the coming year.
Learn the fundamentals of website design and maintenance, including key terms, contracts, SEO, analytics, and when to DIY versus hire a professional to build an effective web presence for your business.
Learn how fishing influencers drive tackle sales through trusted product reviews and audience engagement, and discover simple behind-the-scenes tactics you can use to promote your own business.
Explore 2025 fishing industry trends, including who is making purchases, what anglers are seeking, and how retailers can use data and insights to overcome post-2020 challenges and strengthen customer loyalty.
Hear about micro-marketing strategies and how partnerships with ports, marinas, and state agencies can be used to build community, strengthen relationships, and promote successful fishing tournaments.
Learn how AI and Generative AI can streamline content creation, personalize marketing, and boost customer engagement to help grow your brand in the recreational fishing industry.
