Turning Eyewear Into Action for Cleaner Waters: Hobie Eyewear, Salt Life Eyewear, and the FishAmerica Foundation

Join Eyeking LLC as the team shares the story behind Hobie Eyewear’s Upcycled Collection, crafted from 100% upcycled Hobie kayak plastic and designed to support a greater mission beyond eyewear. The presentation explores the brand’s partnership with the FishAmerica Foundation, ongoing advocacy for lake and waterway cleanups, and how sustainability continues to shape product innovation and community engagement. Get a first look at the new collaboration between Salt Life Eyewear and the FishAmerica Foundation, expanding conservation efforts across both brands through purpose driven product initiatives and outreach programs.