Brian Hawkins, Author at ASA

About the Author: Brian Hawkins

Brian Hawkins is the president of Fixture Lab, a retail design and fixture company that helps independent retailers compete—and win—through strategic merchandising and purposeful store design. With a background in marketing and decades of experience serving cycling, fly fishing, and other outdoor retailers, Brian specializes in turning retail spaces into powerful brand experiences that increase sales and build long-term customer loyalty.

Merchandising 101 and How to Make Immediate Change

Brian Hawkins2026-05-20T15:17:28-04:00March 5, 2026|

ASA and CCA Respond to Court Decision Blocking South Atlantic Red Snapper Pilot Programs

About the Author: Brian Hawkins

Merchandising 101 and How to Make Immediate Change

ASA and CCA Respond to Court Decision Blocking South Atlantic Red Snapper Pilot Programs

Bipartisan Legislation to Combat Aquatic Invasive Species Introduced in U.S. House of Representatives

ASA and CCA Intervene in South Atlantic Red Snapper Lawsuit to Defend Recreational Fishing Access

5 Things Saltwater Anglers Should Be Happy About in the FY27 House CJS Bill

ASA Announces First Annual Million Pound Challenge Trash Cleanup

Breaking: South Atlantic Red Snapper Pilot Programs Approved

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