Brian Hawkins, Author at ASA

Brian Hawkins

President, Fixture Lab

Brian Hawkins is the president of Fixture Lab, a retail design and fixture company that helps independent retailers compete—and win—through strategic merchandising and purposeful store design. With a background in marketing and decades of experience serving cycling, fly fishing, and other outdoor retailers, Brian specializes in turning retail spaces into powerful brand experiences that increase sales and build long-term customer loyalty.

Merchandising 101 and How to Make Immediate Change

Brian Hawkins2026-05-28T08:34:57-04:00March 5, 2026|