Record numbers of people went fishing in 2024, but angler churn is one of the biggest threats to long-term industry growth—and one of the greatest opportunities. This dynamic panel brings together state agency innovators, national fishing organizations, and retail partners to showcase real-world solutions to recruitment, retention, and reactivation (R3) challenges. Learn how authentic community-building in Virginia is attracting and retaining women anglers, how Kentucky and Major League Fishing hope to turn families into lifelong customers, and how ASA’s new R3 Grant Program is helping the industry take action. Whether you’re a manufacturer or retailer, you’ll leave with fresh ideas, proven strategies, and practical ways to grow your business by growing fishing.
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