Practical Website Tips and Tools for Improving your Small Business

The web has been worldwide for a few decades now, but what actually goes into making and maintaining a website? This session gives you a deep dive into how a website goes from design to published – and an overview of all the basic terms and questions you always wondered about. When should you hire a professional designer or DIY? What are the fundamentals of a web design contract? How can you use terms like “responsive”, “SEO”, and “analytics” with confidence? What are the differences between other technical terms like “domain” and “hosting”? This session will help you navigate these and other questions as you think about the perfect web presence for your business and brand.