Board of Directors

Executive Committee

Phil Lillo

CHAIR

Owner/CEO
Don Coffey Company

Patrick M. Gill

Vice Chair

CEO
TackleDirect

Casey Shedd

Secretary

President
AFTCO Manufacturing Co., Inc.

Dan McDonald

Treasurer

President
Yakima Bait Company

Dan Ferris

At-Large

Publisher
Midwest Outdoors

Jesse Simpkins

Immediate Past Chair

Vice President of Marketing
St. Croix Rod

Members

Ken Eubanks

CEO
Rather Outdoors

Kathy Fennel

EVP and GM
Major League Fishing

Peter Foley

President
Boone Bait Company, Inc.

Todd Hammill

CEO
Wired2Fish

Frank Hugelmeyer

President
National Marine Manufacturers Association

Matt Jensen

Vice President of Marketing
Rapala USA

John Johnson

President
Low Tide Inc

Doug Lasko

President
Okuma Fishing Tackle

Daniel Nussbaum

President
Z-Man Fishing Products

David J. Pfeiffer

President
Shimano North American Fishing, Inc.

Mike Powell

General Manager
Mason Tackle

Bruce Stanton

Vice President/General Manager
PRADCO Fishing

Ex-Officio Members

Dan Ferris

At-Large

Publisher
Midwest Outdoors

Carey Graves

President
Daiwa USA

Chris Megan

Publisher
On The Water, LLC