Anglers crown Ugly Stik GX2 the winner of one of fishing industry’s most sought-after awards.

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Alexandria, Va. – September 12, 2024 – Following the 2024 ICAST New Product Showcase, anglers everywhere had a chance to vote for their favorite new fishing product in the third annual Anglers’ Choice Award competition. Of the 41 New Product Showcase Best of Category winning products that debuted at ICAST 2024, Pure Fishing’s new Ugly Stik GX2 is the winner.

Powered by the American Sportfishing Association (ASA), ICAST – the International Convention of Allied Sportfishing Trades – drew more than14,000 manufacturers, tackle buyers, retailers and media members to the Orange County Convention Center in Orlando, Fla. this past July for the world’s largest sportfishing trade show. At this year’s show, hundreds of companies debuted almost 1,000 new rods, reels, tackle, electronics, accessories, and apparel products in the highly anticipated New Product Showcase.

The dedicated display area on the show floor showcases hundreds of the best of the best in new fishing product innovation; all competing against each other to take home one of 41 “Best of Category” trophies and the overall “Best of Show” award. The GX2 was this year’s winner in the Best Freshwater Rod category.

“ICAST’s New Product Showcase is the pinnacle event of the fishing industry each year,” said Blake Swango, ASA’s Vice President for Trade Show and Membership. “In addition to the various Best of Category and Best of Show prizes, Anglers’ Choice is one of the most sought-after awards because it gives a voice to folks who aren’t able to attend the show but still want to be involved.”

“We are very honored that the new Ugly Stik GX2 won the ICAST 2024 Anglers’ Choice Award,” said Sherri Gasparon, Director of Brand & Product for Ugly Stik. “The Ugly Stik brand is dedicated to delivering the strongest, most sensitive rods for anglers and the new GX2 delivers on this promise while still having the same unbreakable spirit. We know our loyal Ugly Stik anglers will absolutely love it. Thank you to all who voted for the GX2 as this year’s Anglers’ Choice!”

This is the second Anglers’ Choice Award for Pure Fishing, with their Berkley Fishing Slobberknocker taking home top honors in 2022.

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