Groundbreaking carbon rod building component takes home top honors in Orlando
Orange County Convention Center, Orlando, FL — July 13, 2023 — A decade of design work paid off on Thursday as American Tackle Company took home “Best of Show” honors at sportfishing’s largest trade show with a sleek, nearly weightless custom rod component: the G2 Tsuka 2 Complete Carbon Handle.
“Components are often overlooked,” said American Tackle Company’s Darrin Heim. “But at this point, it’s hard to overlook them because this is true innovation.”
The G2 Tsuka 2 Complete Carbon Handle is a masterwork from the Florida-based custom rod manufacturer, well-known for introducing the MicroWave Guide System about a decade ago. Heim said the company has been working for almost ten years to refine the manufacturing process for its carbon rod handles, first working with reel seats and rod butts before finally borrowing a blown carbon building technology from the bicycle industry to create the new ICAST Best of Show champion.
According to Heim, carbon rod handles have been available in the fishing industry since the 1980s; however, his team believes the time has finally arrived for the material to be seen as a widespread replacement for traditional handles made of cork.
“In my opinion, this is the perfect time to jump on the bandwagon and push carbon along,” said Heim. “There is a demand but there hasn’t yet been the same recognition for carbon in this industry that we see in others like cycling. People are used to using cork, which is essentially tree bark, and they’ve been using that forever. But we think carbon is going to be the preferred material of the future. It’s lightweight, it’s extremely durable and strong. It’s beautiful. It’s sensitive and we feel that the time is right for carbon to be widely accepted.”
Previously, Heim said most carbon products in fishing were cylindrical products that were cut by hand, baked and then sanded to form. Now—using blow molding—more products with curves and ergonomic designs are making their way to the show floor.
This year’s ICAST New Product Showcase featured 1,087 new products from 292 companies. After 37 category winners were crowned yesterday, American Tackle Company came out on top as the sole owners of “Best of Show.” Heim said the business has won category awards before, but this is their first Best of Show win at ICAST.
“It’s great to be representing the rest of the custom rod builders and rod component companies in the industry,” Heim added.
ICAST 2023 New Product Showcase Best of Category Winners
Best of Fishing Lifestyle
Novelties and Wellness
Product: The GoMist Drink and Misting Bottle | ExtremeMist Personal Cooling Systems
Contact: Devin Holmgren marketing@extrememist.com
Motorized Boating Accessories
Product: PowerPole Move ZR | Power-Pole®
Contact: Curt Hill curt@power-pole.com
Non-Motorized Boating Accessory
Product: BOTE WATER HAMMOCK | BOTE
Contact: Suzy Hunt suzy@boteboard.com
Boats and Watercraft
Product: Old Town Sportsman BigWater ePDL + 132 | Johnson Outdoors Watercraft, Inc.
Contact: Alex Sherbino alex.sherbino@johnsonoutdoors.com
Footwear
Product: Ankle Deck Boots – Black | AFTCO
Contact: Denny Le denny@aftco.com
Ice Fishing
Product: LiveScope™ Plus Ice Fishing Bundle LI with ECHOMAP™ UHD2 93sv | Garmin USA
Contact: Carly Hysell carly.hysell@garmin.com
Eyewear
Product: King Tide 8, Black 580G Blue Mirror | Costa Sunglasses
Contact: Hannah Trotter hannah_ext@verdepr.com
Lifestyle Apparel for Women
Product: Women’s Coverup Dress | Huk Performance Fishing
Contact: Bobby Lader blader@marolina.com
Lifestyle Apparel for Men
Product: Ocean Bound Hooded Performance Shirt | AFTCO
Contact: Denny Le denny@aftco.com
Warm Weather Technical Apparel for Women
Product: Mojeaux 1/4 Zip Performance Shirt | AFTCO
Contact: Denny Le denny@aftco.com
Warm Weather Technical Apparel for Men
Product: Channel Hooded Performance Shirt | AFTCO
Contact: Denny Le denny@aftco.com
Cold Weather Technical Apparel for Women
Product: Women’s Barricade Rain Suit | AFTCO
Contact: Denny Le denny@aftco.com
Cold Weather Technical Apparel for Men
Product: Gale Pullover | Blackfish Gear
Contact: Addy Hansen ahansen@clamcorp.com
Best of General Tackle
Soft and Hard Coolers
Product: Flop Box 10 | Flop Industries
Contact: Kyle Dougherty Kyle@divebombindustries.com
Electronics
Product: Westin EscapeCam | Westin Fishing
Contact: Michael Trost mtr@fairpoint.dk
Cutlery, Hand Plies or Tools
Product: BUBBA Pro Series Smart Fish Scale | BUBBA
Contact Matt Kinamore mkinamore@aob.com
Fishing Accessory
Product: ENGEL USB Rechargeable Lithium-Ion XL Live Bait Aerator Pump | ENGEL Coolers
Contact: Chris Holloway chris@engelcoolers.com
Kids’ Tackle
Product: ProFISHiency Next Gen Crazy Combo | Anything Possible Brands
Contact: Amanda Rispoli arispoli@anythingpossible.com
Tackle Management
Product: Pontoon Boat Tackle Center | Boat Outfitters
Contact: Jared Walton jwalton@teakisle.com
Terminal Tackle
Product: VMC Swingin’ Ned Rig Jig | Rapala
Contact: Matt Jensen matt.jensen@rapalavmc.com
Custom Tackle and Components
Product: G2 Tsuka 2 Complete Carbon Handle | American Tackle Company
Contact: Kevin Landers Kevin@americantackle.us
Fishing Line
Product: Mastiff Fluorocarbon | Shimano
Contact: Cory Van Auken cory@darbycommunications.com
Best of Fly Fishing
Fly Fishing Waders & Wading Boots
Product: G4Z Stockingfoot Wader | Simms Fishing Products
Contact: John Frazier John.frazier@simmsfishing.com
Fly Lines, Leaders, Tippet and Line Accessories
Product: BUZBE Colony 8T (THIN) | BUZBE
Contact: Caleb Sutton Caleb@buzbe.com
Fly Fishing Packs, Bags & Luggage
Product: Flyweight Vest Pack | Simms Fishing Products
Contact: John Frazier John.frazier@simmsfishing.com
Fly Fishing Technical Apparel and Accessories
Product: Master M6014 Edition | Renzetti, Inc.
Contact: Lilly Renzentti Lilly@renzetti.com
Fly Fishing Reel
Product: Cheeky Spray Fly Reel | Cheeky Fishing
Contact: Peter Vandergrift pvandergrift@northpointbrands.com
Fly Fishing Rod
Product: Hardy Marksman Z | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com
Best of Lures
Freshwater Soft Lure
Product: Berkley PowerBait Nessie | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com
Saltwater Soft Lure
Product: Mulletron LT (Line Through) Swimbait | Z-Man Fishing Products
Contact: Cory Schmidt cschmidt@zmanfishing.com
Freshwater Hard Lure
Product: ChatterBait Elite EVO | Z-Man Fishing Pttroducts
Contact: Cory Schmidt cschmidt@zmanfishing.com
Saltwater Hard Lure
Product: MIrrOlure The Duke Dog | L&S Bait Company
Contact: Michael Tennian mtennian1@tampabay.rr.com
Best of Rods
Freshwater Rod
Product: St. Croix Mojo Bass TRIGON | St. Croix Rods
Contact: Josh Lantz joshl@stcroixrods.com
Saltwater Rod
Product: NRX+ Inshore | Shimano
Contact: Cory Van Auken cory@darbycommunications.com
Rod & Reel Combo
Product: Abu Garcia ZATA Baitcast Combo | Pure Fishing, Inc.
Contact: Kimberly Hoffman Kimberly.hoffman@purefishing.com
Best of Reels
Freshwater Reel
Product: Stradic FM | Shimano
Contact: Cory Van Auken cory@darbycommunications.com
Saltwater Reel
Product: Seapower 1200 | Daiwa Corporation
Contact: Chip Cone chipc@daiwa.com
Navigate the ICAST Show with the ICAST App
Loaded with helpful features, the ICAST mobile app, sponsored by ANYTHINGPossible Brands, is a one-stop shop for maps, event schedules, booth locations and exhibitor listings. Available on both Android and Apple devices, the app is a convenient digital companion to keep a busy week organized.
Keeping Up with ICAST
ICAST can be found on social media at: Facebook – @icastfishing – Instagram – @icastshow and Twitter – @ICASTshow. When posting, use hashtags: #ICAST2023 #ICASTshow #ICAST.
Thank You ICAST 2023 Sponsors!
ASA extends our sincere thanks and appreciation to our members for their generous support of ICAST 2023.
Platinum: Recreational Boating & Fishing Foundation, Under Armour and Wired2Fish
Gold:, Coastal Conservation Association, Crocodile Bay, Engel Coolers, Fishing Tackle Retailer, Garmin, Major League Fishing, KastKing, Shimano, St. Croix Rod, VisitOrlando and WayPoint TV
Silver: AFTCO, ANYTHINGPossible Brands, Bonnier Corporation, Get Folks Fishing Foundation and Marsh Wear.
Bronze: Beer Bung, Hook + Bullet and Hook & Tackle
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