E-Commerce Marketing Strategies and Customer Service Efficiency

Wednesday,

May 6, 2026

| 2:00 PM ET

This webinar will focus on creating effective marketing campaigns by using a decision-making flowchart that guides your strategies. It will emphasize the importance of delivering high-quality, consistent content to engage your audience, as well as the use of a marketing calendar to efficiently organize your campaigns. We will also spend time on increasing the efficiency of packing and shipping orders, establishing clear guidelines and managing customer expectations. Additionally, reviewing a supply ordering list, ensuring you have all necessary materials on hand.

E-Commerce Marketing Strategies and Customer Service Efficiency

Wednesday

May 6, 2026

2:00 PM ET

Amy Coen

Co-owner, Vild Consulting; Web Manager, TCO Fly Shops

Amy has spent her career in the outdoor industry. Presently, she is a co-owner of Vild Consulting and serves as the web manager for TCO Fly Shops, where her focus lies in marketing, e-commerce, and customer service. Her primary goal is to enhance the online shopping experience for customers while strengthening the brand’s online visibility. Previously, she was the owner of an outdoor brand, where she produced private label apparel and accessories for major outdoor retail shops.