How to Plan and Maximize Customer Facing Events / What to Look Forward to at I-CAST

Wednesday,

July 1, 2026

| 2:00 PM ET

From educational seminars and guest speakers to destination nights and customer appreciation gatherings, events are one of the most powerful tools a business has to build community, drive revenue, and strengthen brand loyalty. In this webinar, we will break down why events matter, how they support long term growth, and what separates a good event from a great one. Whether you are launching your first class or refining an established calendar, you will walk away with practical ideas and a framework to create events that are engaging, organized, and profitable.

How to Plan and Maximize Customer Facing Events / What to Look Forward to at I-CAST

Wednesday

July 1, 2026

2:00 PM ET

Bill Sullivan

Bill left the corporate path after 30 years to pursue his passion for fly fishing and the outdoor industry. Now immersed in the fly shop world, he focuses on creating impactful events, conversations, and experiences that bring anglers together. From hosting podcasts to organizing educational programs, Bill is committed to growing the sport and strengthening the community around it.