Merchandising 101 and How to Make Immediate Change
Wednesday,
April 8, 2026
| 2:00 PM ET
Independent retailers face intense competition and your store environment is one of your greatest competitive advantages. In this fun, fast-paced, no-fluff session, Brian Hawkins breaks down the fundamentals of effective merchandising and shows how small, strategic shifts can quickly improve product presentation, customer experience, and sales.
This isn’t theory, it’s practical insight and clear actionable strategies you can implement immediately to make your store more compelling and more competitive.
Merchandising 101 and How to Make Immediate Change
Wednesday
April 8, 2026
2:00 PM ET
Brian Hawkins
President, Fixture Lab
Brian Hawkins is the president of Fixture Lab, a retail design and fixture company that helps independent retailers compete—and win—through strategic merchandising and purposeful store design. With a background in marketing and decades of experience serving cycling, fly fishing, and other outdoor retailers, Brian specializes in turning retail spaces into powerful brand experiences that increase sales and build long-term customer loyalty.
