60 in 60

60 in 60 is the industry-wide collaborative effort to grow participation in recreational fishing from 46 million participants in 2016 to 60 million anglers in 60 months.

Media Award
License Plugin
Media Guide
60 in 60 logo
Decorative line

What is 60 in 60?

The “60 in 60” initiative, developed by the Recreational Boating & Fishing Foundation (RBFF) and partners, aims to grow recreational fishing to 60 million anglers by December 2021. This bold program is working to make recreational fishing more attractive and accessible to more Americans.

Join ASA and our partners to meet our collective goal by 2021.

Learn more about how 60 in 60 impacts the sportfishing industry >

Ready to join the challenge? Here’s what you can do.

US Map
Decorative line

Fishing License and Boat Registration Website Plugin

Connect customers with a single click to their state agency web page to purchase a fishing license or boat registration. Install RBFF’s plugin to increase fishing license sales in your state.

Learn More >

Watch the Video to See How Well It Works for Diawa >

Plugin Installation Instructions >

It is estimated that reaching 60 million anglers will increase fishing license revenue by $500 million
Decorative line

ASA Angling Awareness Award

Writers who promote recreational fishing could come away with extra cash with ASA’s Angling Awareness Awards. This award recognizes writers who are inspiring people to participate in recreational fishing.

Read More >

A bass boat makes a hard turn on a sunny lake
14 million new anglers could contribute an estimated $35 billion annual increase in economic value from anglers
ICAST attendees examine the latest rods from St. Croix Rods.
Decorative line

Engage with More Customers

Attend ASA’s Business Development Seminars held each year during ICAST. These complimentary business seminars will help you improve your business practices and your customers’ experiences.

Read More >

Reaching 60 million anglers could mean 7.5 million new boaters
Decorative line

ASA Media Guide

The driving principal behind ASA’s Media Guide is simple. We’ve created a straightforward resource that makes it easy for media to tell a great story about recreational fishing to their readers. The guide includes story ideas, facts and figures, additional resources and much more.

Read More >

Media Guide
Annual Fishing Derby at Tommy Davis Park, Greenwood Village, Colorado.
Decorative line

Become a Partner in R3

You’re probably inundated with requests for support from organizations putting on fishing events and education programs. Product donations, give-aways, discounts…all are important to putting on a successful event. But which programs do you support?

Download our R3 Partner Evaluation Form and use it as your guide.

Read More >