PENN is no stranger to ICAST. The Pure Fishing-owned brand traces its lineage back to the early 1930s, when reel machinist Otto Hence immigrated to America from Germany and started the company in Philadelphia. And the Fathom Electric traces its roots to the same city that birthed the company. According to Joyce, Philadelphia native and PENN engineer Rolly Disante was the driving force behind its creation.

This year, 983 products competed for the award won by PENN. “The New Product Showcase sponsored by Fishing Tackle Retailer is a signature highlight of our show,” said Blake Swango, ASA Vice President for Trade Show and Membership. “In recent years, we’ve seen everyone from startup companies to legacy brands take home the title of Best of Category winner. It’s truly a competitive playing field for every participant, and it’s one that makes history each year.”

“ICAST is where the entire sportfishing industry reunites,” added ASA President, Glenn Hughes. “New products debut here and new connections are also made. Often, those connections result in new business opportunities and strengthened relationships that help us continue to grow our industry and the entire recreational fishing community.”

ICAST 2024 came to a close at 3:00 p.m. on Friday, but not before 300 local youth anglers got to walk the floor and meet their favorite companies. High school fishing clubs connected to both Major League Fishing and B.A.S.S. joined us for the Youth Angler Development Day. “It’s a chance for the next generation of anglers to get to know the industry beyond the water,” said Swango. “There are hundreds of jobs in our industry that go beyond becoming a professional angler, and ICAST is full of fantastic manufacturers willing to share some of their knowledge with them.”

Booth Applications Live for ICAST 2025

Exhibitors are encouraged to apply for booths at ICAST 2025, when the world’s largest sportfishing trade show returns to Orlando and the Orange County Convention Center.

In order to exhibit at ICAST, you must be a member of the American Sportfishing Association (ASA). To apply to become a member, please submit a membership application. Once you have been accepted and paid for your ASA membership then you can submit your booth space application for the show.

Booth Space Pricing
Booth space is priced at $16.00 per square foot and start at a 10×10 size. An additional $200 fee applies to each booth corner on two aisles. After February 1, booth space increase to $18 a square foot plus the corner fee.

In your booth application, please include your booth size and up to 6 spaces that you are interested in.  Here is the current floor plan.

Booth Assignments
Please note that all booth space on the floor plan will be highlighted in blue and show available until booth assignments start on October 1. Space will be assigned first to ICAST 2024 renewing exhibitors who have submitted an application and a 50% deposit by October 1 in priority point order. All other exhibitors will be assigned in order of booth application and ASA membership.

Show Sponsorships
Become an official sponsor of ICAST 2025 by visiting our sponsorship website here or by contacting Caley Smith at csmith@asafishing.org.