Pure Fishing Takes Home Most Prestigious Award in the Fishing Industry

ORLANDO, FL – On July 18^th, the American Sportfishing Association (ASA) announced the award for Best in Show at ICAST 2024 at the Orange County Convention Center in Orlando, Florida.

Of the 41 category winners at the New Product Showcase sponsored by Fishing Tackle Retailer, members of the media and retail buyers voted for the Best in Show Award. Out of those category winners, the PENN Fathom Electric Reel from Pure Fishing, Inc. took home the prized Best in Show Award.

“The New Product Showcase is one of the most important elements in the fishing industry” said Glenn Hughes, President of the ASA. “The category winners and the best of show announcements are the culmination of years of research and development and truly shape the future of our industry. Congratulations to Pure Fishing on winning this year’s Best of Show Award and thank you to the great folks at Fishing Tackle Retailer for sponsoring again this year.”

“It means a lot after the several years we put into this and for the members of our team to be recognized” said Ben Joyce, PENN Senior Product Manager at Pure Fishing. “You can continue to expect improved innovation from us this year and beyond.”

The PENN Fathom Electric is the world’s first reel with an integrated battery, providing anglers with incredible torque and power. With an easy-to-use LED display screen showing a true line counter, auto-stop functionality, and angler-friendly customizable settings, the PENN Fathom Electric is available in three sizes (30, 50, 80), with an array of accessories.

Almost 1,000 products were submitted to the New Product Showcase in 2024, including rods, reels, accessories, electronics, and apparel. This year’s showcase also included expanded fly fishing categories and boasted submissions from more than 260 companies.

View the ICAST 2024 Best in Category Award Winners

“ICAST is the most important week in the business of fishing and Fishing Tackle Retailers platforms are all about the business of fishing” said Angie Thompson, Publisher of Fishing Tackle Retailer. “To be able to sponsor the New Product Showcase, the biggest event in ICAST, is an incredible honor. Our Mission is to make sure all retailers know about new products, and how to use and sell them.”

ICAST is the largest fishing trade show in the world, bringing over 14,000 people from 75 countries to Orlando this summer to see the newest products and brands in the sportfishing industry. Hosted by ASA, this year’s show included more than 635 exhibitors and more than 950 brands in the fishing industry.