In a continuous cycle, some people take up fishing while others quit. Simultaneously, people move from place to place, transforming communities in the process.
As these changes occur, demand for sportfishing access also shifts across communities. Insight from this research will provide state R3 programs and their partners a valuable tool to find potential new anglers, reactivate lapsed anglers, identify convenient access points, and initiate marketing campaigns that focus on those areas and type of anglers.



