Trade Insights and Market Report
Presented at the 2018 Sportfishing Summit
This report, offering the latest in industry trends and customer insights, is provided exclusively to attendees of the 2018 Sportfishing Summit courtesy of the American Sportfishing Association (ASA). Contents are based on confidential research conducted by Southwick Associates and its proprietary AnglerSurvey™ market research service, along with data from the U.S. Fish and Wildlife Service (FWS), U.S. International Trade Commission (USITC) and recent ASA research. Much of this information has never been released.
Despite competition from video games and other similar activities and increased urbanization, recreational angling remains one of the largest outdoor recreational activities in the nation as well as one of the most solid industries in the United States. According to the 2016 National Survey of Fishing, Hunting and WildlifeAssociated Recreation, America’s anglers generate nearly $50 billion in retail sales with a $125 billion impact on the nation’s economy creating employment for 800,000 people. The number of anglers grew eight percent from 2011 to 2018.
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