The goal of the research was to improve efforts to increase sportfishing participation and marketing by identifying:
- License renewal rates among different types of anglers
- Lifestyle characteristics among different types of anglers
- To better understand who fishes and why
The report summarize findings:
- U.S Angler Population: Who Comes and Who Goes
- A Snapshot of the U.S. Angler Population by Region
- The New Anglers: Who Are They? Why Did They Try? Will They Continue?
- Looking at Licensed Anglers by Lifestyle
- 5. Millennial Anglers and Crossover Licenses Buyers
Produced for the American Sportfishing Association by Southwick Associates, Inc.
SAMPLE DATA
Key Data About Anglers
Download the full report to discover anglers’ rates of renewing fishing licenses, lifestyle segments and other participation issues.
