Detailed information and trends on fishing participation by gender, age, ethnicity, income, education and geographic region. The report is conducted by RBFF and the Outdoor Foundation.
To better serve retailers and the trade, ASA conducted a survey of tackle retailers in January 2022 inquiring about their January-December 2021 business experience.
By tapping into angler motivations, your marketing and communication efforts will be more effective and efficient, driving increased sales and participation.